Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament
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As soon as you pull into the Factory Town USA shopping center you can immediately smell the aromas from Chipotle Mexican Grill. There are a few small stores in the plaza but it’s clear that Chipotle is the main attraction. The plaza is right off of route 9 going through Westborough, Ma. The parking lot is a little difficult to find parking but the flavors that you are about to taste are well worth the struggle to find parking. The Westborough location is probably the best one I have been to. From
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Mr. Steve Ells, Co-CEO and Chairman of Chipolte Mexican Grill (also called Chipolte) has employed you as a consultant and asked you to assess the company’s strategy, competitive market position and overall situation, and to recommend a set of actions to help ensure that Chipolte continue its current growth and maintain its long-term competitiveness. Please prepare a report to Mr. Ells that assesses the long-run profitability of the fast casual restaurant industry, the quality of Chipolte’s internal
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Week 6: Communicate the Value Keller Graduate School of Management Professor Janell Harvey Marketing 522 February 11, 2016 Why are we developing a new IMC campaign? Problem: Chipotle a well know Mexican Grill, has provided millions of customers over the past 22 years with high-quality, fresh food in a fast paced environment; giving them an experience to remember. However, in the past 2 years we have experienced to E.coli outbreaks that have affected numerous customers. In 2015 55 people
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Company Overview: Chipotle Mexican Grill, Inc. is a chain of restaurants in the United States, United Kingdom, Canada, France and Germany, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeño chili pepper. Chipotle is one of the first chains of fast casual dining establishments. With more than 1400 locations in 43 U.S. states, Washington, D.C., three Canadian provinces, the United Kingdom, and France, Chipotle had a net income
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”(Kelly, McGowen &Williams).(2013) Chipotle Mexican Grills’ Code of Conduct Chipotle has a code of conduct that assures its ongoing success. Some of the key components are its Vision Statement and its Anti-Discrimination and Harassment Policies. An organizations’ vision statement expresses its values as well as frameworks operating procedures. Chipotles code of conduct begins with its vision statement and is based primarily on Integrity. “Chipotle is a company based on Integrity.
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FB & CMG I am writing about what are considered to be 2 extremely lucrative stock buys. Facebook has stumped most analysts with its stupendous growth since its IPO in May 2012. Chipotle on the other hand is a stock which has also shown remarkable growth since its IPO in 2006, mainly due to its continuously increasing revenues and earnings. Facebook Facebook sold at $38 at the time of its IPO less than a year ago. Today the stock is selling at close to $68. On the outset FB looks like a stock
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Chipotle is the Mexican Spanish name for smoked dried jalapeño chili pepper. Chipotle’s first restaurant was founded in 1993 by Steve Ells, and was located in Denver Colorado. Steve attended the Culinary Institute of America Hyde Park, New York, he then became a line cook for Jeremiah Tower of Stars in San Francisco, California. After gaining practical skills and knowledge in the culinary industry, Ells opened his first Chipotle restaurant in Denver, Colorado close to the University of Denver. To
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McGowen &Williams).(2013) Chipotle Mexican Grills’ Code of Conduct Chipotle has a code of conduct that assures its ongoing success. Some of the key components are its Vision Statement and its Anti-Discrimination and Harassment Policies. An organizations’ vision statement expresses its values as well as frameworks operating procedures. Chipotles code of conduct begins with its vision statement and is based primarily on Integrity. “Chipotle is a company based on Integrity.
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Chipotle The Chipotle Mexican Grille opened its first store in 1993 beginning a new category in the restaurant industry known as “fast casual” (About Us, 2014). This new category featured the “highest quality raw ingredients, classic cooking methods, and distinctive interior design-features that are more frequently found in the world of fine dining.” However, aside from the normally long wait in lines, an order could be taken and served in only a couple minutes. Currently Chipotle operates more
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