Best Solution: 1. Expanding into a new market with a different style of food but maintain Chipotle model with high quality ingredients. a. Pros-gain more market share b. Cons- market may be saturated 2. Chipotle was founded in 1993 by Steve Ells from a 1 unit operation in Denver and now has 1,595 locations in 43 different states and a handful of countries. Chipotle
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Chipotle Mexican Grill’s Value Chain Primary Components Food with integrity Chipotle is only focusing to use organically grown local produce, organic beans, organic dairy products and meats from animals that are the highest possible animal welfare standards. Chipotle is provided with simple, fresh food without artificial flavors or fillers. They are just genuine raw ingredients and their individual, delectable flavors. Chipotle cares deeply about where their ingredients come from. While industrial
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high urban population. Currently, there exists no “authentic” Mexican-Hispanic cuisine in China’s largest cities (Shanghai, Beijing, Guangzhou), and much of the population has never tasted Mexican food. We believe the opportunity to commercialize Chipotle in China will lead to a large success because we understand that most consumers want to experience different things, and our menu provides just that. Virtually all cuisine is Chinese, so many consumers will take a natural interest in our restaurants
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Steve Ells Manager Profile Steve Ells is the founder, Co-CEO, and chairman of Chipotle Mexican Grill. Steve Ells is not your typical CEO; in fact he rarely will be seen in a suit. Steve is a passionate, energetic, hands-on CEO, who was first a chef. Steve Ells attended the University of Colorado at Boulder, majoring in Art History and then he went on to attend the Culinary Institute of America in Hyde Park, New York. Afterward he was a line cook for Jeremiah Tower at his favorite restaurant,
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Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is
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Assignment 2: Ethical and Socially Responsive Business Chipotle Mexican Grill Eric Jones Professor Albin BUS 100 6/8/2016 Chipotle is a company that is based on a family-oriented and friendly atmosphere with great food, and conversation with friends or family. Chipotle's Code of Conduct relies on Integrity, and Loyalty. Integrity seems to play a major part of the company. Integrity is a concept about being true and honest,
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Chipotle Mexican Grill functions as a fast, casual, and fresh Mexican food provider that focuses on a menu offering burritos, burrito bowls, tacos, quesadillas, and even salads. A recent poll conducted by Forbes concluded that almost 88% of consumers from all demographics are willing to pay more for healthier foods. This shift in preferences proves that now is as good of a time as ever for new businesses to enter into the fresh ingredient, quick-service food industry. According to restaurantowner
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2014 ANNUAL REPORT AND PROXY STATEMENT Chipot le Mexican Grill, Inc. 1 401Wynkoop Street, Suite 500 en er, 0 0 arch , 01 5 DEAR FELLOW SHAREHOLDERS: When we set as our mission to change the way people think about and eat fast food, we knew it was a big and dif cult, but ery important, goal n establishing this mission for hipotle, we belie ed that we had a food culture and a people culture that would allow us to create a new fast food model, and unit economics that would enable us to do this in
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FB & CMG I am writing about what are considered to be 2 extremely lucrative stock buys. Facebook has stumped most analysts with its stupendous growth since its IPO in May 2012. Chipotle on the other hand is a stock which has also shown remarkable growth since its IPO in 2006, mainly due to its continuously increasing revenues and earnings. Facebook Facebook sold at $38 at the time of its IPO less than a year ago. Today the stock is selling at close to $68. On the outset FB looks like a stock
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article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS McDonald's Faces 'Millennial' Challenge Customers in Their 20s and 30s Are Defecting to Fast-Casual Restaurants Like Chipotle, Five Guys By JULIE JARGON Aug. 24, 2014 9:05 p.m. ET McDonald's is trying to enhance its credibility with young customers by marketing more on digital channels and testing mobile ordering and payment. Associated Press Behind McDonald's
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