In The News Chipotle Mexican Grill was first founded on July 13th 1993 in Denver, Colorado by Steve Ells. With his experiences in culinary school, his vision was to establish a restaurant that was simple and creative. Chipotle Mexican Grill became one of the fastest growing industries in the world. There are now a total of 1700 locations worldwide located in the United States, France, United Kingdom, Germany and Canada. Recently, there has been an E. coli outbreak with Chipotle restaurants which
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Chipotle first store opened in 1993 by founder and CEO Steve Ellis in Denver, Colorado, in a former Dolly Madison Ice Cream Store near the campus of University of Denver. Within five years the firm expanded to sixteen restaurants. Once McDonald’s became their largest investor they soon grow to five hundred by 2005. There are over 1000 Chipotle restaurant in the United States and approximately 10 locations outside of the United States, 5 locations in Toronto, 4 locations in London and 1 in Paris
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Massey Professor Jackson BUS100 26OCT2013 During the course of this paper it is my intent to analyze the strength and weaknesses of Chipotle Mexican Grill in hopes of finding a way that the restaurant chain could boost profit and/or productivity. Chipotle Mexican Grill has many things going for them and against them since opening in 1993 (Wikipedia, 2013). To start with let’s talk about their weaknesses or things they could do better. They
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Responsive Business of Chipotle Mexican Grill. As the CEO of Chipotle I will explain key areas of our conduct code and its importance, and the steps we take to ensure our employees follow our code. I will then explain our commitment to social responsibilities to our community. Our conduct code is the foundation to our company, and we take great pride in teaching our employees so they will have the necessary tool to provide our customers with outstanding customer service. Chipotle believes in giving back
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these scenarios and more you are hungry for some responsibly raised Mexican-American food. Chipotle is what you want, and you want a lot of it. I know this happens to me quite often. I’m not sure when my love for Chipotle Mexican Grill first started. My mom and I would stop by for a quick taco or two, but before we knew it, we were eating Chipotle consistently 2.3 times a week (yes, I take statistics of my Chipotle eating). Our house’s once warm, comforting feeling might be replaced with minimalistic
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I. Strategic Profile and Case Analysis Purpose: Chipotle Mexican Grill, Inc. is a chain of restaurants, which serve quality and taste food across United States, United Kingdom, Canada and France. The name Chipotle was derives from the Mexican Spanish name for a smoked and dried jalapeno chili. Steve Ells founded the company in July 13, 1993. Its headquarters is located in Denver, Colorado, USA. There are 1430 restaurants operating in 4 countries and have 37,310 employees as of 2012. It is one
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Code of Conduct Chipotle is committed to the highest standards of integrity in all of our activities and compliance with both the letter and spirit of the law. We expect that you will reflect these standards in your day-to-day dealings on our behalf. This Code of Conduct is for all employees, Officers, and all members of the Board of Directors. It is a guide to ethical behavior. Chipotle has an “open door” policy with respect to any concern relating to compliance with the Code of Conduct and other
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Course Project: Marketing Plan for Chipotle Mexican Grill to offer a Delivery Service DeVry University, Keller Graduate School Of Management MKTG522 Marketing Management For 1.0 Executive Summary Chipotle Mexican Grill is known for the gourmet meals and has many locations throughout the United States and their customer base continues to grow. Chipotle has been in existence for as long as they have because they have listened to their customers and
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The restaurant I decided to analysis the SWOT of to determine its competitive advantages was The Chipotle Mexican Grill. This is a very established restaurant with restaurants located in 40 of the 50 states and the District of Columbia with a total of 1128 locations all together. They are all company owned locations and are not franchised. This is a good thing because in a franchise is defined as a licensing arrangement under which a franchisor allows franchisees to use its name, trademark, products
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Week 6: Communicate the Value Keller Graduate School of Management Professor Janell Harvey Marketing 522 February 11, 2016 Why are we developing a new IMC campaign? Problem: Chipotle a well know Mexican Grill, has provided millions of customers over the past 22 years with high-quality, fresh food in a fast paced environment; giving them an experience to remember. However, in the past 2 years we have experienced to E.coli outbreaks that have affected numerous customers. In 2015 55 people
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