NEW PRODUCT INNOVATION No. 9 in a Series of Papers Reference Paper by: Teresa Jurgens-Kowal PhD, PE, NPDP Global NP Solutions 2323 Clear Lake City Blvd., #180 Suite 177 Houston, TX 77062 PHONE: 281-280-8717 FAX: 281-280-8689 www.globalnpsolutions.com page 1 © Copyright 2010 Global NP Solutions, LLC changes in the market or technology environments. In this paper, we present four idealized case studies, representing one view of innovation strategy types. These were first
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decision to use acquisition strategies as one of means of achieving strategic competitiveness? Firms use acquisition strategies to: Increased market power, Overcoming entry barriers, Cost of new product development, Increased speed to market, Lower risk compared to developing new products, Increased diversification, Reshaping the firm’s competitive scope. Question 3 what are the seven primary problems that affect a firm’s efforts to successfully use an acquisition strategy
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ready to lead a new product development project for the local market. Bella India moved from low value-added activities to high-value capabilities like product development: Bella Healthcare started another manufacturing location in Bangalore, India. Its decision was based on the following factors: supporting infrastructure, industrial center, and a trained English-speaking labor force. Bella’s products are commercially oriented and usually improvised versions of existing products. The Bangalore
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had been determined that new leadership was vital to the company’s survival. As a result, Jorden Vig Knudstorp took over as CEO five years later. Knudstorp immediately noticed poor internal organizational structure that ultimately resulted in frustrated retailers and less shelf space (page 39). Knudstorp successfully cut production costs by creating new designs. He also successfully introduced new markets for Lego products, such as movie collection and video game products targeting adults and girls
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Problems A. Macro 1. There definitely needs to be a change made. The company needs to make a decision, but do they want to go with a high risk product like micro-miniaturization? 2. The risk involved with making the decision towards innovation will have a high cost and will put a damper on production of revenue bringing current technology. 3. Numerous products The Dim Lighting Company are currently manufacturing are in the declining period. B. Micro 1. Jim West needs to have a successful year
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Analysis: 1. Case Summary/Background Estée Lauder Company was found by Estée Lauder herself alongside with her husband, Joseph Lauder in the year 1946 which manufactures and markets four cosmetic product lines namely skin care, make up, fragrances and as well as hair care products. These products are sold over 150 countries worldwide under brand names that include Estée Lauder Clinique, Origins, MAC, Bobbi Brown, Aveda and even Lab Series just to name a few. Not only that, it also has global licenses
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Product refers to the fashion items and services that a company will offer its target market. Company history may play a major role here; many firms have a long-standing record in producing specific lines. For instance, when a sportswear company may try to develop products on sports equipment but will not usually decide also to make and sell bras or evening gowns. Product element is fundamental to the fashion design industry. The continual process of new product development and resulting change
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Internet. As Cisco Systems grow and expand over the years, so did the company’s product portfolio. With routers and switches being the core products of the company, other products and services such as hubs, access products (connection for remote access), web scaling products and technologies, security products, InterWorks for SNA, IOS software and network management has slowly become a part of Cisco Systems product portfolio. This expansion of portfolio was made possible through the several acquisitions
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PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable
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Launching the BMW Z3 Roadster BMW Z3 Roadster was a new product concept that reflected a niche opportunity. The main objective of the Z3 launch was to reposition their German-made, driving performance, tradition bound, and precision engineering cars as more stylish and fun to drive cars in the American culture. This risky movement of changing the brand personality was done using both nontraditional and traditional marketing tools. Some of the nontraditional methods used were
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