emerging trends in the industry. ➢ A team player with strong interpersonal skills and possess a flexible and detail oriented attitude. ➢ An efficient key player in challenging & creative environments with excellent capacity to adapt to new technologies and skills. PROFESSIONAL QUALIFICATIONS ➢ B.E. (Mechanical Engineering) from Al-Falah School of Engineering & Technology, Dhauj, Faridabad, Affiliated to Maharshi Dayanand University, Rohtak in 2010 with 60%. ACADEMIC
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The most important process that should be concentrated in marketing is creating an appropriate marketing mix. The main objective of a marketing mix is the accurate product for the accurate customer at the accurate place. Product * Produce more ‘sexy’ smart phones with slim, lightweight and fashionable designs to attract customers (e.g. the unique curved all-touch screen of Nokia N9 and Nokia Lumia 800). * Focus on extending the OVI store (including music, games, apps, map etc)
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TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led
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Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification
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developed a laptop charging device which is a completely new device in the market and can be used by anybody to charge their laptops even in the absence of a power outlet. Need assessment: There has been lot of issues on charging laptops while travelling or when in need of laptops for long hours like during presentations. It is not possible to carry on work and most people feel they run out of battery charge very quickly. Our product Dynamo Laptop Charger is an absolute solution to this problem
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Caterpillar Inc. is a $30 billion global company which is known as a manufacturer of large earth-moving equipment and large construction (Neilson & Pasternack 2005). Caterpillar survived from very difficult times in 1980s, mainly because its product reached maturity level, where customers were no longer interested in it and also the CEO of that company did not take into account very important factor – external environment. In 1980s a lot of companies lost their sales because global recession
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PARIS, FRANCE AN APPROACH TO INCREMENTAL INNOVATION THEORIES AND ITS METHODS IN INDUSTRIAL PRODUCT DEVELOPMENT Hannu Oja Tampere University of Technology ABSTRACT A quest for powerful tools to support creation of innovative solutions exists in industry. Majority of development efforts aims for incremental development of products, either by means of improved performance in use or during manufacturing process. New concepts or solutions on product’s functionality and behaviour (behaviour meaning how the
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into play. Many of YB products had reached maturity and growth potential was limited in current state. To respond to current challenges YB established a series of strategies “one core and four growth areas”. The “one core” would focus on the YB headquarters and the three companies it had acquired, as well as the sales network. Symptoms In order to depict the problem for YB there were three issues. Firstly, it is evident YB has a growth issue. Many of YB's products have reached or were reaching
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In designing and evaluating a product or an ad campaign, marketers employ both art and science to develop the message strategy or positioning of an ad, what the ad attempts to convey about the brand, its creative strategy and how the ad expresses the brand claims (Kotler, 2012). The designers at ZIBA based in Portland, Oregon are experts at capturing what consumer’s want. This case study will discuss what occurs before Ziba develops or designs an advertising program. It will also discuss how Ziba
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faced by technology companies in new product introduction? Answer 2. What were the risks and benefits of using Chinese contract manufacturing from the start? Answer 3. In selecting Foxconn and expanding its role in the supply chain, what were the potential risks and values to Cisco? Answer 4. What should Cisco do to mitigate these risks and ensure successful development and launch of the Viking router? Answer Part D Summary, a significant new information about the case and below
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