With decades of experience within its company’s walls, Chocoberry looks to move in on a new trend within the market. Research on the forever fan favorite chocolate, has stirred up some significant findings in the evolving health craze ripping through the United States. This major importer of the one of the world’s favorite foods looks to capitalize on a consumer market begging to simply be told, “It is ok for them to eat chocolate…” Thomas Jefferson once said, “The superiority of chocolate, both
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be a solution to the specific problem. Although this is a great way to generate ideas, it is not the ideal format for Chocoberry. Chocoberry’s ‘problem’ is an internal one. They want to expand their market and reach customers, as opposed to dealing with just businesses. For this reason, there is no problem they are trying to fix. They are simply trying to come up with a new idea, so problem-based concept generation is not ideal in this situation. One of the most popular methods for idea generation
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The product development team at Chocoberry has the responsibility of drafting a business plan for the option of marketing chocolate products with basic health claims for the United States' retail consumer market. These products are being developed by the technical departments as bar goods, such as one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products You are a consultant who has been engaged by CB to create and evaluate their alternatives
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A new product can take one of several paths to reach the consumer. Distribution options depend on the product, the market, the type of retail establishment, and the manufacturer’s sales skills. Retail trade channel offers its own unique opportunities and challenges and will be determined by our target audience. As our Target consumers are adults who have been concerned with the health aspects, such as calories, fat, dental caries. There are a lot options to reach the target consumers. A list of channel
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