TELECOMMUNICATIONS Telecommunication is communication at a distance by technological means, particularly through electrical signals or electromagnetic waves. Due to the many different technologies involved, the word is often used in a plural form, as telecommunications. Early telecommunication technologies included visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs. Other examples of pre-modern telecommunications include audio messages
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COMPONENTS OF A MARKETING AUDIT Extract from Kotler, P, and Keller, K. Marketing management 2012 14 ed. Pearson pages 666 - 667 TABLE 22- 10 COMPONENTS OF A MARKETING AUDIT Table 22.10 Components of a Marketing Audit Part I. Marketing Environment Audit Macroenvironment A. Demographic What major demographic developments and trends pose opportunities or threats to this company/ What actions has this company taken in response to these developments and trends? B. Economics What major
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Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not
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―Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A social definition of marketing is that ―marketing is a societal process by which individuals and groups obtain
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the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer
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Effective Communication in the Workplace Harriet Sanders Organizational Behavior Dr. Tyrone Woodard September 15, 2013 Effective Communication in the Workplace Communication is vital to the success of an organization. Communication refers to the process by which information is transmitted and understood between two or more people (McShane & Glinow, 2013, p. 260). Although organizations tend to rely on other mechanisms such as corporate goals and objectives, communication is what links
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CRM : Making it simple for banking industry. Submitted To: Submitted by: Prof. K. Siva Reddy Sachin Bansal 09BSHYD0711 Tanmay Garg 09BSHYD0912 Prerak Dhawan 09BSHYD0586 Preetish Kr. Singh 09BSHYD0585 Sarita Sethi 09BSHYD0742 Priyanka Gunturu 09BSHYD0600 Index 1. Introduction to banking 3 Importance of banking 3 Need for CRM 4 2. Introduction to CRM
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Matrix Structues Informal Structures Choosing these depends on: - Level of skill of employees - Business environment (eg. amount of competition) - Desire to move away from risk taking culture; more quality than innovation; then they may become more highly structured - Leadership styles* of senior executives Impacts on competitiveness: - Ability to make quick decisions - Efficient operation at minimum cost - Effectiveness of channels of communication - Identity of those involved in the decision
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26 strategic Communication case 3 steve greenland and Bernadette van lunenBurg Swinburne University of Technology It’s all in the design: How IKEA makes you buy with clever store design introduction This case study reflects on one of the most significant challenges facing modern-day retailers—online versus high street distribution and the viability of physical outlets. Here we examine the importance of ‘place’ in the marketing mix, covering aspects such as channel strategy, store
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making. * Identification of internal and external sources of information. * List of key stockholders is identified. * Suggest or recommend additional approach one take to widen the network for communication. * Channels of communication. * Gaps identified within the current communication process. Part A…. * Evidence of discussion made on the types of decisions needed to address proposed change in reporting structure. The Morning Star MNC bank currently has Training and Development
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