1.6 DEFINITION OF TERMS Marketing – this is societal process by which individuals and groups obtain what they need through offering and freely exchanging products and services of value with other. The managerial perspective of marketing is “the art of selling products” (Kotler P. and Keller K, 2006). It can also be defined as an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the
Words: 2997 - Pages: 12
type of message will it be? a.|a routine claim| b.|a goodwill message| c.|a persuasive request| d.|a negative news message| ANS: A PTS: 1 REF: p. 90 MSC: Higher Order 5. How does the tone of a letter differ from that of other communication channels? a.|Emails are more formal than letters.| b.|Memos are more formal than letters.| c.|Letters are less formal than memos.| d.|Letters are more formal than emails.| ANS: D PTS: 1 REF: p. 91 MSC: Remember 6. How are memos and emails
Words: 3894 - Pages: 16
by offering something in return. There are 5 conditions that are needed to be met. * There are at least 2 parties ( buyer and the seller ) * Each party has something that might be valued by another party * Each party is capable of communication and delivery * Each party is free to accept or reject the product * Each party believes that it is appropriate or desirable to deal
Words: 12332 - Pages: 50
Zhaneta | Table of Contents 1. Executive Summary 3 2. Terms of reference 3 3. Industry Information 3 4. Overview of adverts 4 5. Segmenting, Targeting and Positioning 5 6. Consumer Buying Behaviour 8 7. Promotion 12 8. Communication strategy 16 9. Price 17 10. Product 18 11. Place 20 12. Critique & Recommendations 22 13. Bibliography 23 14. Appendices 26 1. Executive Summary 2. Terms of reference 3. Industry Information The Cosmetic Toiletry
Words: 6674 - Pages: 27
different target groups. * Participatory video films or video messages can be used to strengthen both horizontal communication (e.g. communicating with other communities) and vertical communication (e.g. communicating with decision-makers). THE FOGO PROCESS: The inception of participatory video is credited to Donald Snowden, a Canadian academic who specialized in communication
Words: 4909 - Pages: 20
Management 5 5.1.1.1. Product Features 5 5.1.1.2. Product Quality 7 5.1.1.3. Branding and Labelling 7 5.1.1.4. Product Support Services 8 5.2. Promotion Strategies 8-10 5.2.1. Target Audience 8 5.2.2. Promotion Message 8 5.2.3. Promotion Channels 8 5.2.3.1. Direct Marketing 8 5.2.3.2. Advertisement 9 5.2.3.3. Discounts 10 5.2.3.4. After Sales Services 10 5.3. Pricing Strategies 10-11 5.3.1. Market Penetration Pricing 10 5.3.2. Cost-Based Pricing 11 5.3.3. Contingency Plans: Price-Adjustment
Words: 5636 - Pages: 23
marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers. In the case of larger, key clients it was a valuable tool for keeping the lines of communication open and tailoring service to the clients needs. In the case of smaller clients, however, it tended to provide repetitive, survey-like information that cluttered databases and didn’t provide much insight. As companies began tracking database information
Words: 25651 - Pages: 103
Development Engineers are not physically located in Metalcraft plants and wouldn’t know of any problems immediately. Daily performance can be scored, and problems can be located earlier. Recurring defects resulting from a supplier’s production process can be minimized by choosing a Preferred supplier. The suppliers themselves may use the scorecard as a guide for internal improvement, to monitor the health of their relationship with Metalcraft, and to strengthen their competitive position in future bids for new business
Words: 1071 - Pages: 5
business, as well as home two areas. Singapore Telecom has long been committed to providing customers with the Asia-Pacific region's most high-quality service. Now the focus is on the Internet service providers, mobile phones and fixed telephone communications services above. Company History Over the past decade, Singapore Telecom has successfully completed their high efficiency to the world's leading operator changes. The company offers a wide range, the price is quite competitive telecommunications
Words: 5496 - Pages: 22
Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements
Words: 7489 - Pages: 30
