MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques
Words: 5392 - Pages: 22
adopting the global integrated marketing communication to reach the greater number of targeted customers. The organizations do not need to design marketing plan for each country rather they could look to adopt a standardized approach or can opt for an adapting strategy in order to meet the cultural, countries, communication and economic differentiations. The purpose of this essay is to understand the significance of global integrated marketing communication and to recognize the factors that should
Words: 3079 - Pages: 13
CIPD Unit of Assessment – 09005 Unit title | Resourcing and talent planning | Level | 3 | Credit value | 6 | Unit code | 09005 | Unit review date | Sep-11 | Qualifications link | Certificate in Human Resource Practice | Aim | To develop the learners’ understanding of the principles and practice of resourcing and talent planning | Unit abstract Organisational success depends on having the right skill mix. This unit provides an introduction to resourcing and talent planning process
Words: 1003 - Pages: 5
make a specific strategy. Finally, firms execute their strategies. 3) Diamond model: This is the formulation of strategy, and there are 5 elements. First, arena is about “where our firm will be active?” It could be about choosing product categories, distribution channel, market segment or technology. Next, it is about vehicles. “How to get there?” Firm could decide among many alternatives. (Joint venture, alliance, internal development, franchising & licensing etc.) Another factor is differentiator
Words: 1009 - Pages: 5
Brief Introduction of Nestlé: Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé has employed around 2,50,000 people from more than 70 countries and has factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means ’little nest’, in both the
Words: 7939 - Pages: 32
the process of planning and executing the conception, pricing, promotion, and distributionof ideas, goods, and services to create exchangest hat satisfy individualand organizational goals.” Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A social definition of marketing is that ―marketing is a societal process by which individuals and groups
Words: 1963 - Pages: 8
CASE STUDY AUSTRALIAN WINE INDUSTRY 1. Identify Company’s (Witchmount Estate) objectives. [pic] Corporate - To be one of the top 3 wine estates in Victoria within 5 years. - Produce well known varieties of wine, such as, Chardonay, Sauvignon blanc, Shiraz & Cabernet sauvignon. - Develop new varieties like Pinot Gris. - Expansion & development of the winery, by building new modern wine manufacturing & tasting facilities
Words: 2449 - Pages: 10
Case Study Big Skinny Wallet Name: Institutional Affiliation: Table of Contents Contents Executive Summary 3 Case Study Big Skinny Wallet 4 2. A Summary of an Environmental Appraisal Analysis for Big Skinny in UK 5 Rationale for Marketing Big Skinny Wallet 5 2.1 Macro Environment 6 2.1.1 PESTEL analysis 6 2.1.1.1Political 6 2.1.1.2 Economic Analysis 6 2.1.1.3 Social-Cultural 8 2.1.1.4 Technology 8 2.1.1.5 Demographic 9 2.1.1.6 Legal Environment 9 3.0 Micro Environment
Words: 7034 - Pages: 29
THE BUSINESS PLAN BUSINESS DESCRIPTION We are in the business of baby’s care product. We are providing our customer a beneficial or good qualitative product as like organic product which is helpful or caring the skin of babies. Our company’s name is SOFTCARE PVT PTD. We are providing a all types of product which is helpful to or related to the caring of the babies. VISION To gentle kids as mother’s touch and smile on parent’s face. MISSION We believe our prime responsibility is to the
Words: 1457 - Pages: 6
MIB 36 Managing Technology and Innovation Incremental and Radical Innovation Assignment 16/11/2014 Felipe Santos Hui Zhu Roberto Sanroman Incremental Innovation The original Xbox, introduced in 2001, is a computer with both hardware and software that allow it to run video game software. Essentially, it was Microsoft’s first video game console that was mainly competing with Sony’s Playstation 2, Sega’s Dreamcast and Nintendo’s GameCube. More specifically, the Xbox was a Windows PC
Words: 1044 - Pages: 5
