Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to
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38 International Journal of Accounting and Taxation, Vol. 1 No. 1, December 2013 Budgetary Control as a Measure of Financial Performance of State Corporations in Kenya Kenneth Odour Adongo1 Ambrose Jagongo PhD, MKIM2 Abstract The importance of financial stability in enabling an organization to function efficiently and maximize the potential for service delivery cannot be underestimated. The quest for better service delivery under new public management in public organizations in Kenya necessitates
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[pic] |A History of Business Ethics | |By Richard T. De George | |The term 'business ethics' is used in a lot of different ways, and the history of business ethics will vary depending on | |how one conceives of the object under discussion. The history will also vary somewhat on the historian—how he
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Table of Contents List of Acronyms 1 SDPI Management Structure 2 SDPI Board of Governors 3 SDPI Mandate 4 About SDPI 5 1996-97: An Overview 6 Research Programme 8 Collaborative Research Projects 13 Reaching Out 15 Advocacy and Networking 20 Capacity Building 24 Management and Support Services 28 Annexures: I. SDPI Seminar Series 30 II. SDPI Staff 32 III. List of Project/Research
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International Financial Reporting Standards (IFRS): Pros and Cons for Investors by Ray Ball* Sidney Davidson Professor of Accounting Graduate School of Business University of Chicago 5807 S. Woodlawn Ave Chicago, IL 60637 Tel. (773) 834 5941 ray.ball@gsb.uchicago.edu Acknowledgments This paper is based on the PD Leake Lecture delivered on 8 September 2005 at the Institute of Chartered Accountants in England and Wales, which can be accessed at http://www.icaew.co.uk/cbp/index.cfm. It draws
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Running Head: WAL-MART STORE INC Wal-Mart Stores Inc. Chrisp, Courtney; Richardson, Maria E.; & White, Sherri Leadership & Org Behavior GM591 Professor: Robert Churilla mariae.richardson@yahoo.com DeVry/Keller University Online 02/17/2013 Introduction Wal-Mart Stores Inc., founded by Sam Walton in 1962, is one of America largest discount department stores. Wal-Mart’s primary mission is to bring consumers high quality goods at a low, discounted
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Personnel & Training in the Gazette of India Extraordinary dated 31st May, 2014. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service,
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This article was downloaded by: [Library Services City University London] On: 26 July 2013, At: 08:32 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Accounting and Business Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rabr20 International Financial Reporting Standards (IFRS): pros and cons
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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International Marketing Strategy, 5th Edition Isobel Doole and Robin Lowe Publishing Director: John Yates Publisher: Jennifer Pegg Development Editor: Lucy Mills Production Editor: Leonora Dawson-Bowling Manufacturing Manager: Helen Mason Senior Production Controller: Maeve Healy Marketing Manager: Angela Lewis Typesetter: Newgen, India Cover design: Adam Renvoize Text design: Design Deluxe, Bath, UK For product information and technology assistance, contact emea.info@cengage.com. For permission
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