Citibank Case Analysis Citibank: Launching the credit card in Asia Pacific Country entry strategy Objectives of this case ... q To understand market evaluation, target market selection, and product positioning issues in services operations. q To appreciate globalization/country entry issues in financial products. q To understand the underlying economics of customer acquisition and retention. Key Strategic Issues qShould Citibank launch the card product ? Why ? Why not ? qGiven the
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Citibank: Launching the Credit Card in Asia Pacific (A) Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 Professor: Wonjoon Kim Date submitted: May 18, 2007 TO: Rana Talwar, head of
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Table of content 1.0 Background of the Company’s case……………………………………...…3 2.0 SWOT Analysis………………………………………………………………3 3.0 Citibank’s Distinctive Competencies………………………………………..7 3.1 Resources……………………………………………………………...8 3.2 Capabilities………………………………………………………...…9 3.3 Core Competence, Competitive Advantages and Sustainable Competitive Advantages……………………...…………………….10 4.0 Citibank’s strategies in place………………………………………………11 4.1 Corporate-Level…………………………………………………….11 4.2 Business-Level………………………………………………………12
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Performance management A Citibank case study Made by: Bryan Rinders, Marten Moolhuizen, Alrawahi Hemi, Yihai Wang and Yikun Du Prefatory note The report is based on the analysis of a classic management case that about the Citibank and the strategy performance management tool it performed, the balance scorecard. After analyzed the Citibank case, our research group came up the question: What are the main reasons Citibank fails to measure customer satisfaction and what can be done to change
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Citibank Case Study Table of content 1.0 Background of the Company’s case……………………………………...…3 2.0 SWOT Analysis………………………………………………………………3 3.0 Citibank’s Distinctive Competencies………………………………………..7 3.1 Resources……………………………………………………………...8 3.2 Capabilities………………………………………………………...…9 3.3 Core Competence, Competitive Advantages and Sustainable Competitive Advantages……………………...…………………….10 4.0 Citibank’s strategies in place………………………………………………11 4.1 Corporate-Level…………………………………………………….11 4.2
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Summer Internship Report Organization Capacity Management, Citibank Analyzing branch banking services and operations for improving process turnaround time and operational efficiency resulting in customer delight. Saryu Kamra & Anubha Mathur 7/14/2011 ABSTRACT This project on Branch Banking Operations attempts to trace and map the branch banking processes end to end and identify all non value added activities and wastages in terms of time so that the Turn Around Time for Customers as well
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In: Business and Management Citibank Case Study Table of content 1.0 Background of the Company’s case……………………………………...…3 2.0 SWOT Analysis………………………………………………………………3 3.0 Citibank’s Distinctive Competencies………………………………………..7 3.1 Resources……………………………………………………………...8 3.2 Capabilities………………………………………………………...…9 3.3 Core Competence, Competitive Advantages and Sustainable Competitive Advantages……………………...…………………….10 4.0 Citibank’s strategies in place………………………………………………11 4.1 Corporate-Level……………………………………………………
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To study the Citibank Performance evaluation case and evaluate James McGaran’s performance assuming the role of Lisa Johnson. Describe the approach taken in performance feedback session, sequence of conversation and supporting references to backup your evaluation. To Review the Citibank evaluation system as a consultant and recommend possible procedural and processes changes to improve its performance evaluation system. Citibank performance evaluation system Until 1994 Citibank performance evaluation
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“align the work people do with organization vision and strategy (1)”. In the case of Citibank, although the rational for the scorecard may lean towards the strategic planning end, the manner in which it was developed and the manner in which it is ultimately being used currently, as a bonus determinant, falls much more in the end of gauging operational performance. In order to ensure that the scorecard is also useful to Citibank as a strategic planning tool, it is important that the senior managers not
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http://parttimembadegree.com/business-school-cases/citibank-performance-evaluation-case-analysis/ Citibank: Performance Evaluation Case Analysis November 21, 2010 James McGaran’s Performance Evaluation. Doing the year-end performance evaluation for James McGaran, the branch manager of the flagship office in the Los Angeles area, was probably one of the most difficult experiences in all my years with Citibank in the capacity of area manager. James has been not just an exemplary employee in
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