Citibank Case Analysis

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    Marketing to the Bottom of Pyramid

    business with consumers in such marketplaces can be both socially responsible and profitable. This research explores the strategies and tactics currently being used across commercial and social enterprises engaged in subsistence marketplaces. The analysis leads to recommendations about marketing practices currently used by companies and organizations that are successfully operating in subsistence marketplaces. © 2009 Elsevier Inc. All rights reserved. 1. Introduction Of the 6.5 billion members

    Words: 10813 - Pages: 44

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    Summer Internship Project

    Banking Power-Pack – June 2015   BANKING - 2015 JUNE June 1 • IRDAI removes cap on business from one insurer for banks. IRDAI has done away with the capping of insurance business from one insurer by a bank in its latest draft. As compared to the previous draft that mandated banks to cap business from one insurer to 50%, IRDAI has removed this cap. This would mean that those insurers without a bank partner or promoter would still have to wait longer to get business from bancassurance. The regulator

    Words: 10956 - Pages: 44

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    Idbi Bank

    Comparative Analysis of IDBI Bank products with Other Banks Summer Internship Program 6/28/2012 AMITY UNIVERSITY-NOIDA LOLI ATHILI MBA-Insurance and Banking Enrollment no. A2828411082 Batch : 2011-2013 Project Report At A Glance Prepared By: Loli Athili Insurance and Banking Amity University, UP Noida Sec

    Words: 9599 - Pages: 39

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    Shell

    1 CHAPTER #1: INDUSTRY ANALYSIS 2 1.1: INTRODUCTION........................................................................................3 1.2: HISTORY/ BACKGROUND......................................................................3 1.3: MAJOR PLAYERS......................................................................................4 1.4: PEST ANALYSIS.........................................................................................5 1.4.1: POLITICAL FACTOR.................

    Words: 10567 - Pages: 43

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    Antiphishing

    A Structured Analysis of PHISHING By Prasath Manimaran ID: 20038303 Table of Contents Chapter One – Introduction 1. Research Questions and Objectives……………….…………………………………………….5 Chapter Two – Literature Review & Definition of Phishing 2.1. Literature Review…………………………………………………………………………………………..8 2.1.2. Definitions of Phishing……………………………………………………………………..8 2.1.3. Outcomes of this Study…………………………………………………………………….16 2.2. Research Details 2.2.1. Scope of

    Words: 15039 - Pages: 61

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    Banking Reforms

    BANKING REFORMS IN NIGERIA AND ITS IMPLICATION FOR ECONOMIC DEVELOPMENT A CASE STUDY OF ZENITH BANK PLC CHAPTER ONE INTRODUCTION 1.1 Background of the Study For more than two decades after independence, the Nigerian financial system was repressed, as evidenced by ceilings on interest rates and credit expansion, selective credit policies, high reserve requirements, and restriction on entry into the banking industry. This situation inhibited the functioning of the financial system and

    Words: 13391 - Pages: 54

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    Social Responsibility and Managerial Ethics

    in about 18 seconds. This drove the price of bonds, in general, down dramatically. The prices continued to drop even after the Citibank traders stopped selling. Just a few minutes later, the same traders then bought the bonds back at much cheaper prices than they had been sold. This new buying triggered buying by other traders, and prices rose. In the process, Citibank traders made about $20 million in profits in under five minutes. Although the employees did not do anything illegal, their behavior

    Words: 13074 - Pages: 53

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    Marketting of Financial Services in a Deregulated Economy

    MARKETTING OF FINANCIAL SERVICES IN A DEREGULATED ECONOMY KEHINDE OLORUNDARE. CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The domain of marketing has been proven by Levitt (1988) and Kotler (1980), among others to transcend the tangible products areas. Increasingly, intangibles (including financial services) have benefited from the pervasive advantage that marketing can offer. Today, persons, ideas and in fact, doctrines are daily sold to us

    Words: 19236 - Pages: 77

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    3) What Can a Firm Do to Manage the Exchange Rate Risk of Foreign Currency Borrowing?

    17. If the spot rate of the Malaysian ringgit is $.30 and the six month forward rate of the ringgit is $.32, what is the forward premium or discount on an annual basis? A. premium; about 14.5% B. discount; about 14.5% * C. premium; about 13.3% D. discount; about 13.3% E. premium; about 16.7% Solution: use Equation (5-4) [(.32 - .30)/.30] x (360/180) = 13.3% 18. If the spot rate of the Israel shekel is $.32 and the six month forward rate is $.30, what is

    Words: 21464 - Pages: 86

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    Credit

    Ian W Marsh The effect of lenders' credit risk transfer activities on borrowing firms' equity returns Bank of Finland Research Discussion Papers 31 • 2006 Suomen Pankki Bank of Finland P.O.Box 160 FI-00101 HELSINKI Finland + 358 10 8311 http://www.bof.fi Bank of Finland Research Discussion Papers 31 • 2006 Ian W Marsh* The effect of lenders’ credit risk transfer activities on borrowing firms’ equity returns The views expressed are those of the author and do not

    Words: 9763 - Pages: 40

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