The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures Author(s): Marlys Gascho Lipe and Steven E. Salterio Source: The Accounting Review, Vol. 75, No. 3 (Jul., 2000), pp. 283-298 Published by: American Accounting Association Stable URL: http://www.jstor.org/stable/248614 . Accessed: 11/03/2014 05:15 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR
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Strategic Advantage Through Successful Co- Branding ABSTRACT Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic value proposition offered to the market. In this situation marketers are searching for alternative method of branding for creating sustainable competitive advantage. Co-branding as an alternative branding
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commonly in terms of accounting measures such as revenues, costs, profits, and returns. Advantages of Financial Result Control System Financial objectives are paramount in for-profit firms. Financial measures provide a “summary” measure of performance by aggregating the effects of a broad range of operating initiatives across a possibly broad range of markets, products, or activities into a single or a few measures. Most financial measures are relatively precise and objective. The cost
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* ------------------------------------------------- HOME * ------------------------------------------------- MBA RESOURCES * ------------------------------------------------- GWSB * ------------------------------------------------- MBA PREPARATION * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- PART-TIME MBA IN DC * -------------------------------------------------
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control issues from strategy issues and relate them to each other. d. Suggest improvements to the control systems using systems theory and process modeling. e. Architecture an organization using agency theory. f. Identify and evaluate performance measurement and incentive systems. g. Analyze and discuss professional responsibility related to control systems. 2. Gain skills necessary for the professional accounting environment, specifically, a. Critical thinking and problem
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Body Customer satisfaction is a product that customers meet their needs and expectations of performance to compare the sensation of the state, from the customer point of view the value of enterprise products and services, the subjective evaluation. If the performance is less than expected, customers will be satisfied; if performance and expectations rather, the customer will be satisfied; if the performance is greater than expected, customers will be satisfied. The formation of customer expectations
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STERN SCHOOL OF BUSINESS NEW YORK UNIVERSITY Global Marketing Management Spring 2015, UB.0064.001 Professor Eileen Fischer E-mail: efischer@stern.nyu.edu Office: KMC 7-100A; Office Hours: Monday and Wednesday 12:30 -3.00 and by appointment Telephone: 646-591-8760 Teaching Fellow: TBA COURSE OBJECTIVE The purpose of the course is to examine the issues involved in developing a global marketing
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The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure
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Academia logo redesign 2015 LOG IN SIGN UP Enron Duraines Sankar UPLOADED BY Duraines Sankar VIEWS 705 DOWNLOAD Duraines Sankar (4943521) TUTORIAL 2 1) What were the individual factors that contributed to the failure of Enron? Briefly explain two key factors. In the repercussion of Enron‘s bankruptcy filing, numerous Enron executives were charged with criminal acts. Those charges were fraud, insider trading and money laundering. Enron was described as ―House Of Cards‖ as
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SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: INTERNATIONAL RETAIL BANKING 1 2 3 4 5 Introduction: Objectives of this Benchmarking Study……………………………………2 Approach: Methodology and Questions…………………………………………………..9 Introduction to Case………………………………………………………………………10 The Industry Context: Global Financial Services and the Retail Consumer……………...12 Organization, E-Citi and Citi’s Global Consumer Strategy Product Market Segmentation, Cross-selling and International Leverage…………....24 Mobile Phone Basis Citi’s
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