for the recommended course of action: Due to the difference in the service charge that Citibank charges comparing to other local banks, and due to the local government protection of the domestic banks, it’s almost impossible to get ahead by pricing competition for Citibank. It will also hurt Citibank’s current position. Keeping the upper class positioning and developing more market share are the goals of Citibank. Thus, providing more perceived value will be the only way to attract more middle-class
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practical aspects were studied in regard to this project. The Project tries to highlight the role of today’s banking style. Various parameters were analyzed to know the current status of the Indian Banking Industry and the various products of the Citibank ACKNOWLEDGEMENT Nobody is born perfect in himself; it is some timely guidance, proper teaching and blessings by well wishers and seniors around us who give me perfection and skills to make myself prepared to walk on the path of success. My
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Citibank : Launching the Credit Card in Asia Pacific 1.0 Abstrak Citibank is already established consumer business in Asia. It’s about 11 years this bank operated in Asia. That have 15 countries thought Asia Pacific and Middle East. Rana Talwar is the head of Citibank’s Asia Pacific Consumer Bank and she want to launch a new product about the credit card. 2.0 Issue Citibank want to market the credit card to the Asia but have constraint to established it. Firstly is because little credit of experience
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ISIS PAPYRUS CASE STUDIES The key to success in today’s very competitive finance sector is the capability to offer new products and services to customers fast and efficiently. Related business documents, like bank statements or loan agreements, play a strategic role in the business process, as banks have moved to self-service methods such as electronic bank tellers and Internet services. Customer documents become the primary communication vehicle. Competitive Customer Documents in the Finance
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akshaymadhogaria@email.arizona.edu Akshay Madhogaria akshaymadhogaria@email.arizona.edu CitiBAnk India credit card Strategy For Profitable Growth CitiBAnk India credit card Strategy For Profitable Growth To: Harpeet Grewal From: Akshay Madhogaria Re: Citibank India Case Date: 11/01/2015 This purpose of this memo is to recommend a new strategy and a new market segment for Citibank’s credit card business. Citibank should start targeting a broader market segments in the major metropolitan cities
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Citibank Launching the Credit Card in Asia Pacific Citibank had many competitive advantages. In 1989 Citibank was the largest banking company in the US, leader in foreign exchange market with wide range of services all over the world. Head of its international consumer businesses had extensive experience managing huge US card businesses and was disposed towards international expansion. Asian government had strict regulations limiting expansion of foreign banks, so it was critical to offer the most
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CASE: Citibank: Launching the Credit Card in Asia-Pacific (A) (HBS 9-595-026) Rana Talwar, head of Citibank's Asia Pacific Consumer Bank, is considering introducing a credit card to enhance the growth of future revenues. Talwar feels that the credit card would enable the bank to target customers outside its thriving branch banking operation and then cross-sell other Citibank products and services to these customers, but he is facing a healthy amount of skepticism from Citibank's New York
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CITIBANK INDIA Industry: Banking Financial services Owner Citigroup Founded 1902 Headquarters Mumbai, Maharashtra, India Profit After Tax INR 3422 crores (fiscal year ended March 31, 2015) Total Income INR 13490 crores (fiscal year ended March 31, 2015) Number of employees 7,500 Citibank financials: https://www.online.citibank.co.in/portal/newgen/home/Website-Citibank-Financials-2015
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Form 8-K for CITIBANK CREDIT CARD ISSUANCE TRUST 21-Nov-2011 Other Events Item 8.01 Other Events. The following information relates to the credit card receivables owned by Citibank Credit Card Master Trust I and the related credit card accounts. Some of the terms used herein are used as defined in the Glossary of Terms at the end of this Report. Loss and Delinquency Experience The following table sets forth the loss experience for cardholder payments on the credit card accounts for each
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Citibank: Launching the Credit Card in Asia Pacific (A) Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 Professor: Wonjoon Kim Date submitted: May 18, 2007 TO: Rana Talwar, head of
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