consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy. TABLE OF CONTENTS. EXACUTIVE SUMMARY TABLE OF CONTENTS 1.INTRODUCTION 2.PROJECT STRUCTURE MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT
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INDUSTRY OVERVIEW 1.1. WRIST WATCH INDUSTRY Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item, they are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. For the watch industry, time seems in its favour what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians. Indian watches market was for long dominated
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A COMPARATIVE ANALYSIS OF THE NIGERIAN BUDGET FROM 1999 – 2013 ONOWA SIMON +2348064034407 Simoncy2k@gmail.com ABSTRACT This study examines the Federal Government budget in Nigeria between 1999 and 2013. The analysis of this study showed that for more than a decade of democratic dispensation in Nigeria, there has been a consistent increase in the total recurrent expenditure of the Federal Government. This has led to budget deficits. Thus a key macroeconomic issue addressed in this study is
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MARKETING COMMUNICATION PROJECT COCA COLA AN INTEGRATED MARKETING COMMUNICATION PROJECT CONTENTS: 1. INTRODUCTION ………………………………………………………………….2 2. HISTORY …………………………………………………………………………..3 3. COCA COLA IN INDIA……………………………………………………………7 4. MARKETING STRATEGY………………………………………………………..12 4. THE ADVERTISING CAMPAIGN………………………………………………..13 6. SERGIO ZYMAN…………………………………………………………………..17 7. COCA COLA’S RENOWNED ADS……………………………………...………..21 8. BOLLYWOOD ACTORS IN ADS…...…………………………………………….27 9. THANDA MATLAB COCA
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Objectives…………………………………………………..5 e. Business Models-Revenue and Payment Models………………………………..6 III. Marketing…………………………………………………………………………….7 a. Market Analysis/Market Forecast………………………………………………..8 b. Target Markets…………………………………………………………………...8 c. Marketing Strategy……………………………………………………………….9 IV. Competitor Analysis……………………………………………………………….9 a. Competition……………………………………………………………………..10 b. Strengths and Weaknesses……………………………………………………...10 c. Competitive Advantage………………………………………………………
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Analysis Of Jaykay Marketing Services Marketing Essay The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after.(Perera 2006) The traditional grocery store concept has been evolving in to a ‘’Mega Stores’’ and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). If we look at the drivers for the evolution of modern supply chains
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i v e r s i t y o f I n t e r n a t i o n a l B u s i n e s s a n d E c o n o m i c s USA-China: Strategic reassessment: Relationship between China and the US is a mix of competition and cooperation. Most analysis qualifies these relations as complex and multi-faceted. The current situation between the two countries is that they are neither allies nor enemies, but still two superpowers with big economies dependent on each other. The American establishment
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Market analysis Consumers Lipton’s products are divided into two segments, Tea bags that targets A & B class and Teas Dust that targets the C class and lower. If they lower the price of tea dusts section, they will be able to compete equally with Arousa’s Tea Dust; therefore Lipton could exceed their sales in the tea dusts section. Moreover, Lipton segments its products into two main categories. First is the business to consumers, that lepton distributes its products to different types of consumers
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today. Their first series-produced calibres, Labrador and Gurzelen, as well as the famous Omega calibre of 1894, would ensure the brand's marketing success. Merger Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies — with 240,000 watches produced annually and employing 800 people — in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. Brandt was the great architect and builder of Omega.[5] His influence would be
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Context Company profile 3 Introduction 4 Market 5 Power Root Per’l Choco as brand 7 Consumer and audiences 12 Media and communication 18 Advertising context 21 SWOT analysis 23 Recommendation 25 References 26 Company Profile POWER ROOT (M) SDN. BHD. Established 1999 Specialized Areas: herbal energy drinks, coffee, chocolate drink, cereal drink, tea. (in instant
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