Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com MARKETING STRATEGIES IN LIFE INSURANCE SERVICES BEENISH SHAMEEM *; DR SAMEER GUPTA ** * RESEARCH SCHOLAR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ** ASSOCIATE PROFESSOR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ABSTRACT The study is designed to evaluate the marketing strategies in life insurance service sector & how these strategies
Words: 4155 - Pages: 17
Organization Structure Resource Sun Life Financial is a leading international financial service organization. It provides a diverse range of protection and wealth products and service for the customers. The organizational structure is based on the divisional structure. The company divides into five segments: Sun Life Financial Canada (SLF Canada), Sun Life Financial United States (SLF U.S.), MFS Investment Management (MFS), Sun Life Financial Asia (SLF Asia) and Corporate (reference). Compared
Words: 695 - Pages: 3
general insurance, life insurance & retirement services, and financial services and asset management. The general insurance unit engages in commercial property, casualty, workers’ compensation, and mortgage guarantee insurance. The financial services unit leases capital for equipment and aircraft, capital market transactions, consumer finance, and insurance premium finance. The asset management division engages in several investment related services and investment products to individuals, institutions
Words: 302 - Pages: 2
TALENT ACQUISITION HINDUJA GLOBAL SOLUTION Page 1 GURU NANAK DEV ENGINEERING COLLEGE, BIDAR A STUDY ON TALENT ACQUISITION Submitted by- N.PALLAVI USN-3GN13MBA20 Submitted to- VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF INTERNAL GUIDE EXTERNAL GUIDE Prof. KALYANRAO MR.NIKHIL SHESAPPA Dept. of MBA Senior manager HGS Department of MBA Guru Nanak Dev Engineering College
Words: 9848 - Pages: 40
social initiatives of various cooperative banks. Most of these Bangalore-based mid-sized banks do not support CSR initiatives citing lack of resources. Further, unit banks expressed their inability for these activities considering their meager financial
Words: 1319 - Pages: 6
Role of Service Excellence on the satisfaction of Customers and Customer Loyalty/Service Quality (SQ) Introduction In market private & public sectors banks, Islamic and microfinance banks are functioning. In this situation only those companies can stay alive which offer the most excellent products and services to their customers, because customers have so many options in the same market place and it’s really tough job and banking sector is also the part of this competitive environment. Because banking
Words: 2161 - Pages: 9
U.S. district court. Series of events of MF Global * July 2007: Man Financial, the brokerage division of U.K. hedge fund manager Man Group plc, is spun off in an initial public offering at the height of the boom in derivatives trading and renamed MF Global. * February 2008: A trader in MF Global’s Memphis,
Words: 1546 - Pages: 7
Cigna has a long and rich history full of business landmarks and innovation. Its roots begin with Insurance Company of North America (INA) in 1792. Cigna was formed by the 1982 merger of the Connecticut General Life Insurance Company (CG) and INA Corporation (the parent corporation of Insurance Company of North America, the first stock insurance company in America). It has gained recognition over the years in the form of awards and shareholder returns. Cigna received gold in the 2009 Gartner & 1
Words: 1505 - Pages: 7
Coursework 1 - Microeconomic concepts Every organization has to analyze its business environment before making policies and strategies for its day to day operations, marketing and promotional efforts, and competing with the industry rivals (Loudon, Stevens, & Wrenn 2004). The key factors of the business environment that affect the business operations of a company include political, economic, technological, environmental, cultural, and demographical factors. This essay will explain various
Words: 1600 - Pages: 7
The sector is professional, scientific, and technical services and the industry is accounting services. The NAICS codes are 54 and 54121 respectively. Other associated NAICS codes include 541211 Offices of Certified Public Accounts, 541213 Tax Preparation Services, 541214 Payroll Services, and 541219 Other Accounting Services. For the purposes of this paper, all three industries will be discussed as a whole and referred to as accounting services since all of these are possible career choices for those
Words: 2250 - Pages: 9
