Harvard Business School 8-489-046 Rev. May 31, 2001 Jan Carlzon In June 1974, at the age of 32, I sat down behind the desk in the president’s office of Vingresor, a subsidiary of the Scandinavian Airlines System that assembles and sells vacation package tours. I’d been selected president after only six years of working life. I had authority over 1,400 employees, many of them roughly the same age as I. My qualifications were no better than anyone else’s, and there was no obvious reason for
Words: 15635 - Pages: 63
AirAsia has been a long-standing competitor in the airline industry. Bought over by Tony Fernandez just as it was about to go bankrupt, he managed to turn the structure of the company around and made it profitable. From a regular full-cost airline, it was now a budget airline. Providing its main service of transport, with little importance paid to luxuries and more focus was put into perfecting customer service and time for money. As more budget airlines such as Jetstar Singapore and Tiger Airways Singapore
Words: 2417 - Pages: 10
Marketing Communications | Syndicate assignment Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation Case 2 Canon Eos Cameras: Photography beyond the still 2011 Silver | Consumer Electronics Case 3 Southwest Airlines: Grab your bag it’s on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: Straight from the Bog 2008 Gold | Renaissance 2011 Silver | Sustained Success Case 5 Sears: Don’t just go back. Arrive 2010 Gold | Retail¬
Words: 7747 - Pages: 31
A Technical View of System Analysis and Design Abstract System Analysis and Design is a process. Analysis is the part that involves the study of the units working together. Design is an essential phase in the development process based on the user needs. System Analysis and Design is an approach towards reinforcing the analysis and design of information systems with the objective of improving the system performance by automation. This paper explores the Managers outlook and importance of
Words: 4173 - Pages: 17
Jet airwaysMerger of Jet Airways & Air Sahara JET AIRWAYS INTRODUCTION Jet Airways (India) Ltd. is an airline based in Mumbai, India, operating domestic and international services. It operates over 330 daily flights to 50 destinations across the country and 6 overseas. Its main base is Chhatrapati Shivaji International Airport, Mumbai, with hubs at Indira Gandhi International Airport, Delhi, Anna International Airport, Chennai, Netaji Subhash Chandra Bose International Airport, Kolkata,
Words: 2973 - Pages: 12
VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European
Words: 10550 - Pages: 43
Southwest Airlines Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States, and is headquartered in Dallas, Texas. The airline was established in 1967, by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas, Houston, and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. Southwest has the lowest operating cost structure in the domestic airline industry
Words: 5871 - Pages: 24
PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
Words: 10702 - Pages: 43
WEEK 1: The Service Economy Service – a time-perishable, intangible experience performed for a customer acting in the role of a co-producer. Customer Participation Customer Participation Service enterprises – organizations that facilitate the production and distribution of goods, support other firms in meeting their goals, and add value to our personal lives. The Four Realms of an Experience Absorption Absorption Entertainment (movie) | Education(language) | Estheticism(tourist)
Words: 2801 - Pages: 12
Management 7 Organizational Structure 9 E-Commerce 11 Culture & Ethics 12 Global Strategies 13 Politics 16 Conclusion 16 References 18 Abstract TAP Portugal, the Portuguese main airline carrier, first took to the skies in 1945 and changed management in 2000 with the current CEO, Fernando Pinto. It has since become an icon for the Portuguese people as a modern and quality carrier. Operating regular flights to 35 countries, TAP expands
Words: 4799 - Pages: 20
