Case Analysis (Winter 2011) Luna Pen Key issues The most important issues are that the Luna pen contributes the major sales of Global that reached to one fourth of total sales and Global is ready for a major expansion. It showed that there is already a good base of customers in Asia for the Luna pen, and it would be detrimental if Global were to lose the product. Whereas Luna pen produced a lot of profit to Global, DGG doesn’t want to be in the fountain pen business which weakens their lawsuit
Words: 1647 - Pages: 7
in Europe by Marcel Bich, when he manufactured the fountain pen and mechanical pencil. Around this time ball point pens were becoming increasingly popular in Europe and increasingly expensive (selling for $12.50 on average). In addition to being expensive, the pens available on the market were known to clog and leak frequently. BIC introduced ballpoint pens that sold for around 19 cents each and proved to be more reliable than the pens available at the time. At such a low cost, and providing such
Words: 1612 - Pages: 7
Individually written essay evaluating the role and application of an analytical model within the marketing planning process to support effevtive marketing decision making. Ipod The Prouct Life Cycle (PLC) signifies 4 common factors products have in common; 1. They have a limited lifespan; 2. Their sales pass through a number of distinct stages, each of which has different characteristics, challenges, and opportunities; 3 Their profits are not static but increase and decrease through these stages;
Words: 1696 - Pages: 7
Pricing is the value that put to a product or service. The method decided by company to set as a selling price. The price is based on product costs and customer’s perceived price on the product. Price is very important to business because it represent business’ assessment of the value customers see in the product or service and are willing to pay for product or service. The price of product or service is actually one of the most important management decisions, while product, place and promotion
Words: 1966 - Pages: 8
Apple: Incremental Innovation and Impending Obsolescence. From the humble beginnings of a portable music player to the empire we know today of phones, computers, music players, games systems and of course, if they don’t have it, ‘there’s an App for that’ – Apple Inc. is an innovative force to be reckoned with in the current portable communications and entertainment industry. It owes this success to constant, incremental changes made to its products over the course of many years –
Words: 1286 - Pages: 6
can be created through mature products as they already have an established market, and do not need such investment levels for promotion or advertising as a new product would. Since the release of the iconic iPod by Apple in 2001, sales of the Ipod Classic, Nano, Shuffle and Touch have sky rocketed, (appendix 1,) Thus allowing iPod to own
Words: 287 - Pages: 2
FEEL CLEAN ALL DAY, EVERYDAY FEASIBILITY DECISION: FEASIBLE HANDY PENS, LLC. Business Feasibility Study EXECUTIVE SUMMARY In the convenience driven world we live in today it is no question that people are looking for more and more ways to make their lives easier. With that being said I would like to ask you a question. On an average day how many of you find yourselves using a pen? Our thoughts exactly, so one day we sat down and thought how great it would be to combine
Words: 3069 - Pages: 13
computer USB port can run a small fan. This paper describes instructions to be followed in order to make a USB fan. Title of Paper Equipment required: 1. Small 5 Volt dc Motor. 2. An adhesive glue, 3. A (exhausted) round shaped marker pen, 4. An USB cable, 5. Cutting tool like scissors or knife, 6. Wire stripper, 7. Tape, 8. Plastic gear available from any small toy car. 9. A circular piece of plastic of diameter 3” Instructions: 1. Firstly cut the USB cable
Words: 318 - Pages: 2
Life as being Versatile A strategy will be defined as the distribution of the firm resources, and hence the distribution of its output among industries. Corporate businesses always pose the question about their diversification strategies, and the advantages and disadvantages associated. Many companies became bothered by putting all its eggs into one basket; therefore companies had to come up with certain strategies. Conglomerates are companies that follow the diversification strategies. Diversification
Words: 1086 - Pages: 5
Name iPod Case Study 1. The convenience of having music anywhere you go was too much of an opportunity to pass up for anybody. What is the first thing you do when you get in your car, turn the radio on! It should be seatbelt but we’re all lying if we said that. The diffusion of the ipod into the market place was based on need to express one’s self according to the case study. With an affordable stylish not to mention functional accessory it was too hard for consumers to pass up. According to
Words: 627 - Pages: 3
