Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching, Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three: experiential 1
Words: 5378 - Pages: 22
Final Year Project on internet marketing ….is it there yet Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research, Mumbai Mumbai University DECLARATION I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above
Words: 15229 - Pages: 61
TUTORIAL ASSESSMENT You will be assessed in two different ways via tutorials throughout the study period. Part A – Tutorial Answers Each week, starting from Week 2, you will be required to complete answers to a series of tutorial questions. These are to be completed prior to the tutorial with further discussion from students and tutors provided in the tutorials. On three randomly selected weeks, you will need to hand up your answers to your tutor in the tutorial for marking. Each of these three
Words: 2126 - Pages: 9
LECTURE 5 Effective and Creative Ad Messages & Strategies (Part I) FURTHER READING: Shimp (2013) – Chapters’ 10 & 11 (p. 297-307) 1 Advertising Creativity (1.) Determines what the advertising message will say or communicate Creative Strategy (2.) Defines the values and brand attributes that need to be communicated to the consumer in a distinctive and compelling way that takes advantage of the medium (i.e., TV, Billboards etc) 2 The Role of Creativity Creative Ads share TWO
Words: 1110 - Pages: 5
Skinner (1953), based on Thorndlike’s law of effect which emphasises that a pleasant outcome tends to encourage the repetitive responses in that similar situation again and vice versa. Whereas the involuntary and simple responses are elicited in classical conditioning, Skinner’s theory is useful to explain complex and conscious consumer behaviours because of consequences happening after the behaviour. Therefore, this paper is going to examine the role of operant learning in the produce of purchasing behaviour
Words: 2381 - Pages: 10
Advertising, is for a specific need to through some form of media, and consumption of certain costs, and wide open to the public through the means of publicity. The original meaning of Advertising is notice, induction, namely and widely known. Advertising has broad and narrow sense. The broad advertising including economic and non economic advertising advertising. Non economic advertisements is that do not profit for the purpose of advertising, such as government administrative departments, social
Words: 1560 - Pages: 7
Syllabus Course Description This course provides an overview of basic psychological principles that underlie human behavior and reactions to everyday life. Students are provided an opportunity to apply critical-thinking skills to psychological problems and issues. The basic tenets of psychology are presented from a historical perspective, with attention to research-based behavioral science. Policies Faculty and students/learners will be held responsible for understanding and
Words: 2233 - Pages: 9
Family Therapy: A Systemic Integration, 8th Edition PART 1 THE SYSTEMIC FRAMEWORK Chapter 1: Two Different Worldviews The Framework of Individual Psychology The Framework of Systemic Family Therapy Basic Concepts of Systems Theory and Cybernetics Family Therapy or Relationship Therapy? Summary Chapter 2: The Historical Perspective Planting the Seeds: The 1940s Cybernetics Development of Interdisciplinary Approaches Gregory Bateson Putting Down Roots: The 1950s
Words: 954 - Pages: 4
Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals
Words: 975 - Pages: 4
[Pick the date] [Pick the date] Business Psychology Individual Assignment Business Psychology Individual Assignment Prepared by – Dashny Sarvaloganayagan Lecturer – W.M.S. Rambadagalla Unit code – F/601/1027 Batch No – 13 Edexcel No – GI 18931 American College of Higher Education
Words: 13240 - Pages: 53
