with whom they don't have established business relationships. A bank guarantee is a guarantee made by a bank on behalf of a customer (usually an established corporate customer) in case it fails to deliver the payment, essentially making the bank a co-signer for one of its customer's purchases. A guarantee is a written contract stating that in the event that the borrower is unable or unwilling to pay its debt to a merchant, the bank will act as a guarantor and step in to pay that debt. The initial claim
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heart of Merck and is still owned by the Merck family today. In 1891 Merck in Germany became Merck KGAA or "German Merck" and a United States subsidiary called Merck & Co., Inc. was established in New Jersey. As a consequence of World War I, Merck lost its subsidiaries abroad in 1917, including its American subsidiary Merck & Co., which then became an independent U.S. company. But with the merger with Sharp &Dohme Inc. in 1953 Merck become the largest pharmaceutical producer in the United
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| Merck-Medco | Analysis of an Acquisition | | | | | Merck-Medco Acquisition Analysis Executive Summary: Recommendation It is recommended that Merck tender a cash bid of $6.6 Billion dollars to acquire Medco Containment Services Inc. Marketing & Sales Considerations Medco currently maintains relationships with employers, plan sponsors, and managed care organizations and services over 33 Million individuals. The information collected on physician prescription practices
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Importance of brand equity demands need for more practical experience and comparative research to judge and validate the usefulness of brand evaluation methods (Farquhar 1990). The recent merger and acquisition trend has also increased the importance of measuring brand equity (Tauber 1988). The role of brands is now far beyond product differentiation or competing for market share. They are accumulated annuities which the firm can acquire from its balance sheet (Tauber 1998). Firms could have a strong
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Abercrombie & Fitch: The Altering of Cultural Norms A Senior Project Presented to The Faculty of the Communication Studies Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment Of the Requirements for the Degree Bachelor of Arts By Emily Nichole Pahler Dr. Bernard Duffy Senior Project Advisor Signature Date T. C. Winebrenner Department Chair Signature Date ©2009 Emily Nichole Pahler TABLE OF CONTENTS Introduction……………………………………………………………………………
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International business can cover a whole host of businesses and partners. You are operating across international lines and frequently dealing with other cultures, currencies, and legal situations. This is true no matter if you are selling goods and services or working in bringing people from the other country into your country as tourists. Thus it becomes advantageous to for strategic alliances with people and businesses in all the countries in which you hope to operate. What is a strategic alliance
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Abercrombie & Fitch ABERCROMBIE & FITCH CASE STUDY COMPANY PROFILE Abercrombie & Fitch Co. is a leading specialty retailer encompassing three concepts Abercrombie & Fitch, Abercrombie, and Hollister Co. The company focuses on providing high-quality merchandise that compliments the casual classic American lifestyle. The merchandise is sold in retail stores throughout the United States and through catalogs. The company also operates an e-commerce website at www.abercrombie.com, a kids website at
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Problem Solution: InterClean, Inc. InterClean, Inc., a leader in the industrial cleaning and sanitation industry. They are planning to launch a marketing blitz announcing the launch of their new solutions focus. The sales force excels at demonstrating and selling products, however, CEO David Spencer envisions high performance teams that not only sell its high quality products, but also educate and train clients in the customer’s organizations. In preparation for the launch, leadership must evaluate
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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity of their established brands for maximizing returns on their investments in these brands. Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e. those that have brand equity) have the potential to work their
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The various stakeholders that would be affected in the Merck Vioxx case would include investors or shareholders, employees, customers, suppliers, and distributors. Investors and employees would be considered the internal stakeholders while customers, suppliers, and distributors would be considered external stakeholders. The investors or shareholders are very important to Merck's success because they supply the funds for research and development through their investment in the company's stock
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