Date: March 15th, 2013 To: Jackwyn L. Nemerov, Executive Vice President of Ralph Lauren Corporation From: Yousuf Masud Subject: Brand Equity Analysis and Recommendations for Ralph Lauren Corporation Ralph Lauren Corporation, formerly known as Polo Ralph Lauren Corporation, is an upscale lifestyle and clothing company whose name has been associated with maturity and class since its inception in 1967 in New York City. It has been a major leader in the economic sector of consumer goods
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lifestyle that is so popular these days. Moreover, people now are striving to earn more income in order to afford things that are more expensive and branded. For example, people spend their hard earned money on material objects like genuine LV and Coach handbags, expensive gadgets like Iphones and Tablet pcs and so on which in my opinion is a waste of money when regular goods may prove to be good enough. Therefore, while individuals become more focussed on their pursuit of material wealth and improving
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clothing. The company was started in 199 by Nick Swinmum and is currently based in Las Vegas. The business was taken over in year 2009 by amazon.com in a lucrative deal of more than $ 1.2 billion. Zappos.com offer a great range of products including handbags, baby products, watches, shoes, sporting goods, jewelries and housewares (Staley, 2013). Since its start, the business has grown tremendous and currently it is the largest online shoe store in America. Management The company is headed by Tony
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ABERCROMBIE AND FITCH OVERVIEW Abercrombie and Fitch Co. (ANF) is a specialty retailer that operates stores selling casual apparel, sportswear apparel, personal care products and accessories for men, women and kids under the Abercrombie and Fitch, Abercrombie, Hollister and RUEHL brands. With a customer base that is primarily under thirty years old, ANF was established in 1892 by David Abercrombie and Ezra Fitch. ANF operates in the US, the UK and Canada and is headquartered I New Albany, Ohio
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ally, john parrot, matt dawson, tuffers, Frankie d 19. In Shameless which character did jody latham play? Lip 20. What is the name of the presenter on to catch a predator? Chris Hanson Sports 21. Who is the last English born manager to coach an FA Cup winning side? Joe Royle 22. How many red snooker balls are they at the beginning of a frame? 15 23. Who was the leading wicket taker in the last ashes series? Jimmy Anderson 24. Which sport uses the lightest ball? Table tennis
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BRANDING, PRICING, AND DISTRIBUTION Marketing Management - MKT 500 Create the domestic and global product branding strategy. Branding and personalizing products attract the consumer’s attention and entices them to make purchases. Marketers use logos, colors, and shapes to create an image in the consumers mind to help them to remember the product, its maker, and origin. “Branding is more than a name; it is s a selection of qualities associated with the name” (Iacobucci, 2012). When it comes
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Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer.
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Hermes: A Fashionable Investment Though the French fashion empire Hermes sells many luxurious products such as silk scarves, perfume, shoes, coats, and ties, in recent years the brand’s focus has shifted to its exclusive handbags. Made famous by celebrities such as Grace Kelly, Elizabeth Hurley, Paris Hilton, Madonna, and Jane Birkin, Hermes purses epitomize the term “it bag”. Outrageously priced, (ranging from $6000 to over $200,000) (Fashion Bank) these bags have grown into a staple in the
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product line, expanding the brand portfolio and creating new advertisement campaigns. Question 1 - Marketing Situation Company: Burberry is a company that nowadays sells a wide range of luxury products; they sell from apparel to accessories as handbags, shoes, hats, ties, and so on, and to licensed products as fragrances or eyewear. The brand is known for its heritage, history and functionality. Burberry wanted to create the image of an accessible luxury. In the 1920s Burberry was introduced as
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schools who do not get enough to eat over the weekend. Work Experience " Macy's- Seasonal Salesperson December 2016 -Present o Effectively runs cashier during Thanksgiving and Christmas break. o Maintained a fully stocked handbag sales floor. o Always made sure customer had the best experience in store by providing amazing customer service. " South Suburban- Adventure Day Camp May 2017- August 2017 o Worked as a camp counselor for an eight-hour day camp five days
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