A LITTLE HISTORY Nike originally known as Blue Ribbon Sports (BRS) was track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located in Santa Monica. In 1971, with the relationship between BRS and Onitsuka Tiger nearing
Words: 709 - Pages: 3
Eric Yarbrough Dr. Martha Troxell April 1, 2010 BLAW 235 Nike, Inc. 1. The corporation I chose for this assignment was Nike, Inc. Nike was started by two men, Bill Bowerman and Phil Knight. Bowerman was the head track and field coach who actually coached Knight before starting Nike. Nike’s headquarters are located in Beaverton, Oregon and Nike is currently operating in more than 160 countries across six continents. Nike provides products such as clothing, equipment, accessories, etc. for
Words: 1403 - Pages: 6
Babe Ruth “You just can’t beat the person who never gives up” – George Herman, the king of swing. Babe Ruth was a baseball legend, he was so amazing at what he did and so great that many people still admire him as one of the best baseball players ever. He had amazing batting averages and had a pretty long baseball career. He is the most paid baseball player ever in baseball. Babe Ruth was born in the Baltimore Maryland area. By the time he was 7 years old he was chewing tobacco, drinking liquor
Words: 797 - Pages: 4
Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous
Words: 6449 - Pages: 26
Erik Peterson Leadership Case Analysis October 21, 2010 Heather Adams Bob Ciccolella Kevin Lamparter Borey Pek Fact Pattern Erik Petersen, an MBA graduate from Dartmouth College, was hired seven months earlier as the General Manager of Green Mountain Cellular Telephone (GMCT) in Hanover, New Hampshire. Peterson had a B.S. in electrical engineering from MIT and was an officer in the U.S. Army Signal Corps. His interest in the cellular field had grown for
Words: 2767 - Pages: 12
Professor Gregory F Stiber By: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: MKTP 5005 – Introductory Marketing Submitted to: Gregory F Stiber Submitted by: Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP: I certify that I am the
Words: 5966 - Pages: 24
Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting
Words: 918 - Pages: 4
|[pic] |MAN 383.20: MANAGING PEOPLE AND ORGANIZATIONS | | |SPRING, 2009 | Professor John W. Burrows, Ph.D. Office ATT L084 Phone 232-5655 (office) 740-2839 (cell – emergencies only before 9pm) E-Mail John.Burrows@mccombs.utexas.edu Course Web Page via Blackboard
Words: 11308 - Pages: 46
Industry Analysis * Outlines the main issues facing the industry and it’s global value chain Innovation has never been more important than it is today. It’s the main issue facing Nike industry. Innovation. It’s Nike’s growth engine. It’s what they athletes, consumers and investors expect of them – and always have. It’s what they expect of themselves. It enables new heights in performance and raises the bar for their industry and beyond. We focus sustainable innovation on our biggest areas
Words: 912 - Pages: 4
Nike Shoe Company ECO 365 July 21, 2014 Alan Beideck Nike Shoe Company Introduction The current assembling practices of the shoe business, specifically organizations, for example, Nike, Reebok, Adidas, Converse, and New Balance, happens all through the world. With the business encountering extreme rivalry, and the item obliging concentrated work, firms are confronting amazing weight to build their overall revenues through their sourcing practices. The accompanying paper will dissect the
Words: 1817 - Pages: 8
