|Factores Clave de Éxito de la Industria Refresquera en México | | |Ponderación | |Distribución |25% | |Fidelidad a la marca |15%
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“Los administradores de Coca Cola y Pepsi, tuvieron que aprender por la mala que lo que funciona aquí no siempre funciona allá…” Antecedentes * En la india, mas del 45% de la industria de los refrescos en el 93’ consistía en pequeños fabricantes * La compañía había estado presente en el mercado hindú desde 58’ hasta 77’ * Había disputas entre el gobierno y la compañía * Coca cola prefirió retirarse de la india antes de revelar sus ingredientes y reducir sus activos un 40% *
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OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………
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The Coca-Cola Company The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high. In one of the interviews made with Ed Steinike, CIO
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Original, Dry 2.0 items Eggs, Scrambled, No Added Fat 2.0 oz. Sausage, Pork, Patty, Cooked 2.0 slices Bread, White, Toasted 8.0 fl.oz MINUTE MAID Orange Juice Blend Lunch 2.0 slices PAPA JOHN'S Original Crust All the Meats Pizza 24.0 fl.oz COCA-COLA Coke Soda Dinner 2.0 items KFC EXTRA CRISPY Chicken, Thigh 0.8 cups Coleslaw, Fast Food 0.5 cups Corn, Yellow, Sweet, Whole Kernel, Canned, Drained 2.0 items Roll, Dinner, Crescent 24.0 fl.oz BUD LIGHT Beer Snacks 0.5 cups Ice Cream, Chocolate
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to sales percentage for Coca-Cola is lower than that for PepsiCo? Generally when a company has higher COGS compared to another, the first place that one should look is the SG&A to determine if there is a different method of allocating costs between the two companies. Such was the case in the P&G, Colgate and Unilever case that we investigated, whereas Unilever relies more heavily on COGS, while P&G and Colgate rely more on SG&A. Upon comparison between Pepsi and Coca-Cola in this aspect, it is surprising
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I. CASO: COCA-COLA ESPAÑA, BRANDING 2.0 CUESTIONES A RESOLVER 1. Localiza las páginas de Coca-Cola en Facebook, Twitter y Youtube. Analiza los comentarios y el tipo de información que Coca-Cola vierte en estos canales. ¿Cuál crees que es el objetivo que persigue? ¿Crees que los mensajes son adecuados y efectivos? Yo se que el caso se centra en Coca Cola España sin embargo me pareción interesante contrastar un poco con la realidad de Coca Cola Ecuador. Me llama la atención que la página en Fb
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Story Telling and Marketing The Coca-Cola Company Author: Chetna Aggarwal Date: March 10, 2015 Supervisor: Prof. John H. O’Malley Table of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story
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Running head: Cola Wars1 Coke and Pepsi in the Twenty-First Century University of Redlands Deborah Bedgood-Ealy Professor Richard Doyle March 12, 2015 Coca-Cola and Pepsi function in the soft drink industry as dominating players and have remained market leaders for a long time. The key competencies of Coke and Pepsi range from the product, supply chain and distribution, marketing and customer loyalty. Each of them has developed operating procedure. The supply chain
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1) Why, historically, has the soft drink industry been so profitable? According to Exhibit 3a, the operation profit margin of the two giants kept robust growing from ~10% in 1970s to ~20% in 2005. That probably resulted from two reasons: 1) net sales enjoyed robust growth; 2) COGS and other expenses cowered fast. Net sales enjoyed robust growth. According to Exhibit 1, consumption per capita increased by 3% per year lasting for 3 decades since 1970s, due to A. Increasing demands of CSD and
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