Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR NEW STRATEGY AS CONCENTRIC DIVERSIFICATION 17 mARKETING 17 Brand Strategy 17 Distribution Channel 17 Competitor Analysis 18 finance 19 Internal retained earning 20 Take loan from bank 20 Issue bond/debenture 20 Issue equity 20 Right issue 20 Venture capital 20 Human resource management 20 Job description 20 Job specification 20 Recruitment 20 Selection 21 Training & development 21 Performance evaluation 21
Words: 5921 - Pages: 24
Marketing principles (ISBN) 978111862417-3 The Pepsi Brand A report with respect to marketing mix and positioning/branding of the Pepsi brand Executive summary Pepsi is a global renowned brand produced by PepsiCo, the company that is well organized and operates nearly throughout the world. Pepsi is doing perfectly well in the Pakistani market as a number one soft drink rivaling Coca Cola. Even though Coke’s primary power is its brand name, Pepsi has a quick diversification and aggressive
Words: 1777 - Pages: 8
and franchise companies (or brand owners). Bottlers are generally responsible for manufacturing, selling, and distributing products under brand names licensed from brand owners in an exclusive territory. However, bottling systems are not necessarily exclusive. Brand owners, such as PepsiCo, are mainly in the business of making soft-drink concentrates; flavored syrups that are mixed with carbonated water to produce various beverages. In addition, they support their brands by developing national marketing
Words: 4205 - Pages: 17
Name Professor’s name Course number Date Customized Products Product customizing can be defined as the process of producing products in response to specific demands of the customers. Customization of products is relevant because it makes distinctions between variety and customized products. Variety simply involves several choices from which a customer can choose (Hall 8). The aim of customization of products is to fulfil individual needs of customers. Basically, many customers do not want choice
Words: 3284 - Pages: 14
“Yes” bin was full with only three bottles in the “No” bin. So the guys quit their jobs the next day. They have since opened offices in Paris, Amsterdam, Copenhagen, Germany and Austria. Innocent sold a share of their Company to Coca Cola in 2009. Coca Cola now hold a 58% stake in the Company though Innocent say that they have a “hands-off” approach. Their product range now includes Innocent Smoothies (which contains 2 of your 5 a day), Fresh Juice, Kids' Innocent Smoothie Cartons, and
Words: 3245 - Pages: 13
PepsiCo Business Analysis: Part I Management/MGT-521 Dr. Olivia Herriford PepsiCo Business Analysis: Part I PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $65 billion and more than 285,000 employees. The company headquarters are in Purchase, New York. PepsiCo products can be found in nearly 200 countries around the globe. The company has 22 brands that each generates more than $1 billion each in annual retail sales. PepsiCo owns some of the world's most
Words: 1675 - Pages: 7
with Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India
Words: 7004 - Pages: 29
Team Decision Making Analysis Jesus Kyriakides MGT/230 Oct 13, 2014 Kay Sears The Destination CEO videos offered a great insight into the lives of the people that have to run the huge organizations. It seems as if all of them have been faced with a challenge somewhere within their careers. The following paper will discuss the different corporate strategies: growth, stability, and renewal. It will also discuss how each CEO used the planning function of management which are concentration,
Words: 627 - Pages: 3
Comparison of Pepsi and Coca Cola Financials Introduction Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle. Coca-Cola uses phrases such as “Coke side of life” in their website, while Pepsi uses phrases such as “Hot stuff” in their web, to promote the idea
Words: 2588 - Pages: 11
brewer of the US market. Furthermore, it sells its products to retailers, including supermarkets, department stores, mass merchandisers, club stores, and convenience stores, restaurants, hospitality accounts, office coffee distributors, and partner brand owners, as well as to consumers through its Website. THE CONTINUATION OF GROWTH STORY KEURIG 2.0 RELEASE The new machine, Keurig 2.0, will be released in the third quarter of 2014. This $189 machine can brew more than one cup of coffee and
Words: 2474 - Pages: 10
