CASE: IB-84 DATE: 06/27/08 PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 In July 1991, Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI), Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and, since acquiring 7Up International in 1986, had withdrawn
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India’s large population, India has not been the choice for foreign beverages companies to expand their business. In addition to the deterrents imposed by government through its austere trade policies, rules and regulations, the citizen’s demands for carbonated drinks are very low. The averages of them buying carbonated drinks are three bottles a year. There are ways for PepsiCo and Coca-Cola responses to the sheer scale of operations in terms of product policies, promotional activities, pricing
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International Branding ---------Coca-cola and its story in China China is very attractive to the investors globally for it has 13 billons potential consumers and has quite strong consuming power in south-east part of China. As far as a brand does well in the market of China, they can earn numerous profits and will have a bright future development. Coca-cola is a US brand which is more than 100 years old. At first it only sells coca-cola ---- a kind of spackling drink that is brown in
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The role of innovation in business Introduction Innovation is defined in Schumpeter's Theory of Economic Development (1912) in the field of economics. In Schumpeter’s view, innovation is the process that introduces new combinations of production factors into the production system to get potential profits (Shelton, 2009). Schumpeter argued that innovation is composed of five aspects: the introduction of new products, generation of new technologies, exploration of new markets, acquirement
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Coca-Cola is the world's largest non-alcoholic beverage company. Their company is using a divisional structure which gives the organization the best opportunity to react to the changes in its uncertain environment. Therefore, they separate the market. Coca-Cola split into five geographic operating segments, the five strategic business units are North America, Africa, Asia, Europe and Middle East. For each department, they have six functional within Coca-Cola, including marketing, finance, packaging
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Associate Professor Department of Finance University of Dhaka Subject: Application of business finance in corporate world. Dear Sir, Here is a report on “Analysis of the financial statement of Coca Cola”. In this report we have included the various methodologies to state the financial condition by using the ratio analysis. In making the study we had to take help from the Coca Cola workgroup and class lectures of our course teacher. We are grateful to them for extending generous
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The Coca-Cola Company July 24, 2011 CONTENTS Abstract……………………………………………………………………………………………3 Coca-Cola: An Introduction.……………………………………………………………………....4 Financial Analysis………………..……………………………………………………………..…6 Competition Analysis: Pepsi………………………………………………………………………9 Recommendations………………………………………………………………………………..13 Conclusion…………………………………………………………………………………….…15 References………………………………………………………………………………………..16 Abstract Many international corporations began as small domestic ventures. As businesses
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1. Apple Inc: Strong Innovative Strategy “Innovation distinguishes between a leader and a follower." – Steve Jobs I listed Apple Inc because of the innovative style of their management. Apple has kept the pace by using strategic innovation to maintain leadership position in the technology industry. Apple's innovative strategy is simply breathe taking. You can never predict what they’ve got up their sleeves. They are always coming out every now and then with one innovative
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Coca-Cola as the Leading Brand in the Soft Drink Industry A Term Paper Presented To Dr. Sterling Plata In partial Fulfillment of the Requirements for ENGLRES 2nd Trimester, A.Y. 2013 – 2014 Alexandra Beatrice Brion December 11, 2013 Life is a collection of moments. Some are great. Some are bad. Anniversaries, birthdays, gatherings, holidays, weddings, and every defining memory that is etched one’s life makes each moment uniquely significant. In all these occurrences, Coca-Cola
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The Coca-cola is a carbonated soft drink or beverage which was originally invented or intended as a patent tonic medicine in 1886. It has served not only as a beverage but also as a cure for many diseases, including morphine addition, dyspepsia, neurasthenia, headache and impotence.Coca-cola or previously known as Yum Yum and Koke, is today the biggest beverage maker to the world for the last couple of years.Coca Cola as a brand has been distinct to such an extent that it houses across 80 brands
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