Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B)
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Coca-Cola Case Study Factors Affecting Management Christopher H. Thompson Texas A&M University Central Texas Instructor: Dr. David Geigle G BK 444.115 – International Business Texas A&M University-Central Texas Summer 2014 Absract There have been and/or are plenty of factors, both internal and external impact the planning function for management within an organization. Regardless of size, age, revenue, product, or service, planning is the most fundamental and important
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BACKGROUND Coca-Cola was invented by Doctor John Pemberton who was a pharmacist from Atlanta, Georgia. He developed Coca-Cola in a three legged brass kettle in his backyard. His bookkeeper, Frank Robinson, suggested the name “Coca-Cola” and with his excellent penmanship, he developed the logo of the company, which is still used today on the sides of the cans and bottles of Coca-Cola. Initially, the soft drink was sold to the public at a pharmacy/soda fountain shop in Atlanta, Georgia and it made
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SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
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Behavior | The Coke Side of Life | | | | The Coke Side of Life | | | Table of Contents I. Introduction --------------------------------------------------------------------- pg. 2 II. Research Design --------------------------------------------------------------- pg. 3 III. The Coke Side of Life -------------------------------------------------------- pg. 3 - 9 a. Symbolism of Colors ----- pg. 4 - 7 b. Contrast --------------------- pg. 7 -
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of the world’s most successful companies of consumer products. Enormous awards have gone in the worlds. In 2009, Pepsico is ranked 175 in the Fortune’s. 18 brands out of its series boast an annual sales volume of over 1 billion USD, including Pepsi-Cola, Mountain Dew, Gatorade, Lay’s, Diet Pepsi, Tropicana, Doritos, Lipton Teas, Quaker Cereals, Cheetos, 7-UP, Ruffles, Aquafina, Mirinda, Tostitos, Sierra Mist, Walkers, Fritos. In addition, PepsiCo entered new markets including Japan and Eastern Europe
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6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing
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“A” Listed Marketeers – Assignment For this review I have analysed 2 different organisations, Apple Inc. & The Coca-Cola Company. I think each of these organisations make strong contenders for the inclusion on the A list marketeers list; by researching and analysing each of these organisations working alongside Ansoffs Matrix Theory I have detailed my findings below. Ansoffs Matrix Theory: The ways of determining growth strategies used by an organisation is by using Ansoffs theory this
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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole
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COCA-COLA CASE STUDY Presentation Identifier Goes Here 1 STATISTICS AND FACTS ON LIQUID REFRESHMENT BEVERAGE BRANDS The liquid refreshment beverage (LRB) market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share
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