exceptional range of market leading local brands also SABMiller is one of the world’s largest bottlers of Coca-Cola products. (The SAB Miller, 2009) Exhibit below provides a summary scope of SABMiller operation today. (Below figures refer to year ended 31 March 2009) Source: www.sabmiller.com The purpose of this report is to discuss the strategic position of SABMiller in 2009 (SWOT analysis), the SABMiller acquisition strategy in particular the acquisition of Miller in 2002 along with issues
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Situational Assessment / Environmental Scan: CREST ANALYSIS 5 2.1 Analysis of the Competitive Landscape 5 2.1.0 Porters Five Forces: Global Beverage Industry 5 2.3 Economic 7 2.4 Social 7 2.5 Technology 7 2.6 Natural 8 3.0 SWOT Analysis 9 4.0 Alternatives 9 4.1 Alternative #1: Maintain business model 9 4.2 Alternative #2: Change business model 10 4.3 Alternative #3: Combination of new product and sustainable conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1
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PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers)
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MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for
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that people had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies supporting their own-brand products. The ever-present competition from Pepsi and Coca-Cola limited the scope for expansion. With these pressures, the company developed a marketing strategy that avoided mainstream advertising, instead focusing on grass-roots promotion. The product was sold in trendy nightclubs and bars, and
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‘Competition among families’: it is a gift from sponsorship Coca-Cola. 13 5) ‘Child menus in the restaurant’ (sponsorship with Coca-Cola) 14 VI. Marketing and operation 14 VII. Management risk 15 VIII. References 15 I. Executive summary The purpose is to develop a new business strategy for Special Events in 2013 for 1 month. In this plan, we provide the background of Warwick Castle where happens the event. Moreover, we conduct some analysis about audit, core competences of Warwick Castle, and
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...................................................................................................... 3 Financial and Marketing Objectives ....................................................................................... 3 Part II: Market Analysis .................................................................................................................. 5 Market Situation and Macroenvironment ............................................................................... 5 Product Situation
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needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet
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marketed successfully. In the current world 85% of new product failed to build its image. Because definitely there are some mistakes happened in the marketing process. So it is very difficult to identify the fault of launching a new product. If any company wants to survive, it has to differentiate it with other products. If anybody fail to create any difference with other products, that product will go in the dust box. The product should have value than it is easy to create the position in the customer
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the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company
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