Management On Coca Cola [pic] The Partial Requirement for The Fulfillment of the MBA Degree [pic] [pic] _____________ Table Of Contents Topics Page # Introduction Vision of coca cola 12 Mission Statement of coca cola 13 Value of coca cola
Words: 10116 - Pages: 41
BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat):
Words: 9099 - Pages: 37
Rimona Palas Caroline LAYANI Id: 94746 Michael WEIMBERG Id: 94852 Nathan BENAMOU Id: 94531 Sebastian KANOVICH Id:799048 I. Executive summary After analyzing the income statement, ratios and strategies of the Coca-Cola Company, we can conclude that Coca-Cola had a continuous revenue growth between the years 2009 and 2011. It is the largest soft drink industry company in the world and therefore stands in a privileged position to face potential crisis. The reason for having our results
Words: 13579 - Pages: 55
INTRODUCERE Coca-Cola este bautura racoritoare care este savurata de sute de milioane de ori pe zi de oameni de pe tot globul. Forma familiara a sticlei de Coca-Cola si sigla, care sunt marci inregistrate, sunt cele mai recunoscute simboluri comerciale din lume. “ Istoria Coca-Cola” este povestea produsului cu cel mai mare succes din istoria comertului si a oamenilor carora li se datoreaza atractia sa unica. Produsul care a dat cel mai cunoscut gust s-a nascut in Atlanta, Georgia, la data de
Words: 8698 - Pages: 35
Faculty of Management and Tourism ROOM 201 - BUILDING CTEL: 35535728 | HANOI UNIVERSITYKm 9 Nguyen Trai Road, Thanh Xuan Bac, Thanh Xuan District, Hanoi - VietnamTelephone:(84 4) 8544338, Facsimile:(84 4) 8544550, E-mail:hufs@netnam.vn, Website: www.hufs.edu.vn-------------------------------------------POM ASSIGNMENT | Statement of authorship Student name: Nguyen Quang Huy, Ta Tuong Phuoc, Trinh Duc Son, Nguyen Thanh Vien. Class: __
Words: 6292 - Pages: 26
Executive Summary Vitaminwater is a product of a privately owned subsidiary of Coca-Cola Company, Glacéau. It aims to provide nutrients drinks to meet people needs throughout the day. Its bottles are colorful, which targets at the youth currently. To achieve the goal of rising popularity of Vitaminewater in local marketing within 5 years with a consumer expand and sales increase, marketing plan is proposed. Vitaminwater is recommended to expand the target customers to people who concerned with
Words: 1739 - Pages: 7
o’clock, you missed lunch and you have a craving for fries. Looking at all of the food vendors, you notice that only one place has fries on the menu. That one place happens to be McDonalds. Thirsty? You can only find Coca-Cola products; however , the offering from Coca-Cola is bigger than you ever imagined. There’s product you don’t even recognize. Perhaps it’s not an item familiar to your own country? This is all very strange; however, there is a very good reason as to why these things are
Words: 2585 - Pages: 11
to the southern hemisphere via South Africa and Brazil. And in 2002, Red Bull opened a regional headquarters in Dubai. Red Bull’s worldwide sales were estimated at Eur. 1.4 billion ($1.32billion) in 2002. The company expanded into the neighboring countries like Hungary and Slovania in 1992. And in 1994 it was introduced in Germany and it’s claiming a quarter of the sports drink market there, putting ahead of Gatorade. It was priced as much as a can of coca-cola. Then it entered the U.K. where it
Words: 513 - Pages: 3
estrategia de cobertura. 4.2. Selección del público objetivo. 4.3. Estrategia de posicionamiento. 5. Resumen. 6. Bibliografía. HISTORIA DE LA EMPRESA Y DESCRIPCIÓN DE SU NEGOCIO Un 8 de mayo de 1886 comenzaba la historia de Coca-Cola en Atlanta. El farmacéutico John S. Pemberton quería crear un jarabe contra los problemas de digestión que además aportase energía, y acabó dando con la fórmula secreta más famosa del mundo. La farmacia Jacobs fue la primera en comercializar la bebida
Words: 7536 - Pages: 31
Conceição - Universidade de São Paulo ABSTRACT The 90’s decade is known by the large number of the merger and acquisitions. It happens mainly by the rising of the improvement of competition among companies. The merger and acquisition process of the Coca-Cola FEMSA were studied in this paper. The accomplishment of this field study was done from an exploratory research among the last-year business students, deep interviews and documental analysis. The result analysis was done according a methodology
Words: 4672 - Pages: 19
