Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda
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Coca-Cola, being a world leader in the manufacture of soft drinks, has ensured a reflective mission statement, which comes in three-forked approach. As a company, Coca-Cola endeavors to refresh the world - in mind, body and spirit, to inspire moments of optimism - through our brands and actions and finally, to create value and make a difference everywhere we engage. The firm has a very intriguing business model, which as many have pointed out, is restrictive. There is the underlying fact of the secrecy
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solved the problem in a unique way. Then, I develop a generalized framework for designing marketing channels in rural emerging markets. Finally, I apply the framework to d.light Design, a company that manufactures and sells solar lanterns in India and Africa and that I worked at in the summer of 2011. 2 TABLE OF CONTENTS Introduction Challenge: Distribution Network Design Fast Moving Consumer Goods: Hub-and-Spoke Consumer Durables: Aggregate Demand in Population Centers Challenge: Distribution
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crazy Introduction The film, The Gods must be crazy directed by Jamie Uys, contrasts two distinctly different societies: the “Bushmen” of the Kalahari desert and the civilian urbanities of post colonial Africa. Bushmen in the Kalahari desert lived with peace and unity until a bottle of coca-cola came in to their tribe and had started the commotion of the people living in Kalahari. The bottle was used by the people living in the said tribe, they make use of it as an instrument, patternmaker, utensils
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PepsiCo, Inc. Nitesh Kalwar June 18, 2010 HOLD Pros: • • Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Morning Star Ratings Beta PEP NYSE Consumer Staples Beverages (NonAlcoholic) Income & Capital Appreciation $103.67 Billion $52.56-67.61 $64.28 16.34 13.81 $3.81 $5.50 3.00% **** .56 • • • • Broad portfolio in the soft drink, saltysnack market and beverages. Acquisition of
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Germany has seen reasonable growth in value and volume within the past few years with a 3.3% increase in revenue from 2012 to 2013. The current market leader in Germany’s functional drinks market is PepsiCo, Inc., followed by Red Bull Gmbh, The Coca-Cola Company, and finally Nestle. The leading distributing channels for functional drinks in Germany are supermarkets (as the leader by far), on-trade, independent retailers, and specialist retailers. A SWOT analysis was used to determine Nestle’s strengths
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Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust
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Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat
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“Successful companies are those with the biggest product line” Hello everyone. Today I going to challenge the idea that successful companies are those who have a biggest product line. Success has different meanings for each of us. For one person it could be a general sense of happiness. Another might think of success as meaning making a lot of money and accumulating wealth. A third person might just see it as find a special lover or soul mate. My point is that are those company really successful
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3.0 Foreign market expansion 4 3.1 Our performance in 2013 was strong: 4 3.2 Frito-Lay North America 5 3.3 Quaker Foods North America 5 3.4 Latin America Foods 6 3.5 PepsiCo Americas Beverages 6 3.6 Europe 6 3.7 Asia, Middle East and Africa 7 4.0 ORGANIZATIONAL STRUCTURE 7 4.1 STRATEGIES 7 4.2 Supply Chain of PepsiCo. And Supply Chain Strategy 8 4.3 Supply Chain Planning 8 4.4 Supply Chain Operation 8 4.5 Process Views of a Supply Chain 8 4.6 Competitive Advantage to PepsiCo
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