products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old; however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The combined retail sales average about $92 billion. The company is focused on being the premier producer in supplying the world with
Words: 2326 - Pages: 10
ASSIGNMENT WEEK 2 Globalization in the twentieth and twenty first century is usually analyzed from an economic or technological perception, that is the internet, international markets and global institutions such as IMF, WTO cable news etc. The impact of globalization on the economies of countries across the world whether developed or developing cannot be over emphasized. An important ingredient in globalization is trade liberalization. . Economic liberalization is the process of achieving unobstructed
Words: 1834 - Pages: 8
Marketing Plan Nestle Pure Life Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider it as a blessing thinking of it as being purest water available in the market. [Year] Marketing Plan Nestle Pure Life Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider
Words: 3288 - Pages: 14
Implementation and Standardization Strategies Success in today’s business world implies that all aspects of planning be utilized to the fullest. This includes the analysis segmentation and targeting of a potential market to facilitate sales whether retail, local, or global. When these protocol are combined this results in implementation and standardization strategies. Current research also show that, “targeting implementation also implies developing media and message strategies to reach each selected
Words: 2556 - Pages: 11
Table of Contents INTRODUCTION 2 ELEMENTS OF MARKETING OR MARKETING MIX (4P’S) 3 ELEMENTS OF PROMOTIONAL MIX 5 THE INFLUENCE OF SPONSORSHIP IN MARKETING 7 OLYMPICS AND UNITY 7 THE POWER OF SPONSORSHIP IN THE OLYMPIC GAMES 8 ECONOMIC BENEFITS OF THE OLYMPICS 9 MC DONALD’S SYDNEY OLYMPIC SPONSORSHIP 10 ADVANTAGES AND DISADVANTAGES OF SPONSORSHIP 11 CONCLUSION 12 Bibliography 12 INTRODUCTION The aim of this report is to deal with the relevance of sponsorship in a big sporting event like
Words: 3731 - Pages: 15
CSR CASE STUDIES Abbott Laboratories Abbott Laboratories is a global healthcare company with more than 70,000 employees worldwide and operations in over 130 countries. The Chicago-based company develops and produces nutritional products, laboratory diagnostics, medical devices and pharmaceutical therapies. Its vision and mission focus on improving people's lives by providing cost effective healthcare products and services. Abbott Pakistan started operations as a marketing affiliate of Abbott Laboratories
Words: 5283 - Pages: 22
had died from drinking the product in Sweden and Ireland (Mail Online, 2001). The European market was stagnating, and it faced distribution problems from companies supporting their own-brand products. The ever-present competition from Pepsi and Coca-Cola limited the scope for expansion. With these pressures, the company developed a marketing strategy that avoided mainstream advertising, instead focusing on grass-roots promotion. The product was sold in trendy nightclubs and bars, and the credibility
Words: 3454 - Pages: 14
BUS00747 Contemporary Trends in the Business Environment ‘Globalisation has wrought fundamental changes in the global economy and it is evident that the effects of globalisation are more positive than negative’ Assignment 1 Tutor: Robert Waldersee Author: Catherine Whitaker Student No: 211664327 Address: 7/59 Howard St Randwick 2031 Introduction What is Globalisation? Dutch academic Ruud Lubbers, on his website http://globalize
Words: 2371 - Pages: 10
Evolution of Tata Global Beverages Limited - Background in a nutshell TATA group made foray into the beverages segment by an alliance with James Finlay way back in 1964 followed by taking control of production and marketing in 1976. The brand name "Tata Tea" was announced on 1983, by 100% buyout of James Finlay. A family of brands under Tata tea was introduced : Kannan Devan, Agni, Gemini and Chakra Gold. Interestingly the same route taken to enter into the domestic market was followed for Tata
Words: 3554 - Pages: 15
CASE STUDIES Starbucks case study Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market Reference Code: CSCM0242 Publication Date: March 2009 DATAMONITOR VIEW CATALYST Starbucks has established itself not only as a coffee shop chain, but also as a provider of ready-to-drink coffee drinks. Its partnership with Suntory in Japan has seen the success of the chilled cup coffee drink Discoveries, and the experience could provide insights on how the company can
Words: 5652 - Pages: 23
