MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest
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The Coca Cola Company Market Audit. Table of Contents. Executive summary | 1 | Table of Contents | 2 | Introduction | 3 | 1-History of the company | 5 | 2- SWOT analysis | 7 | 2-1-Strengths | 8 | 2-2 Weaknesses | 9 | 2-3Opportunities | 10 | 2-4Threats | 10 | 3-Corporate Social Responsibility | 11 | 4- PESTEL Analysis | 14 | 4-1 Political analysis | 14 | 4-1-1 Coca Cola Company is an American symbol of imperialism | 15 | 4-1-2 Coca Cola in MENA Region | 15 | 4-2Economic
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Marketing Plan on Coca Cola Amy Hubbard Marketing BUSA3240 Brenda Morrison Executive Summery I am a student at King University in the BBA program and have established this marketing plan after thoroughly researching over the product. It consists of examining market research, auditing situation analysis and carefully searching through the soft drink industry and possibilities for Coca Cola in the market. With careful consideration I have analyzed the internal and external business environments
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rumblings heard as far away as Japan and India. This time it was a soft drink that was the cause for concern. On 14 June 1999, in a move that was to cost more than $200 million in expense and lost profits and cause damage to the brand image of the trade-marked products of The Coca-Cola Company (CCC), the Belgian Health Ministry ordered that Coca-Cola trade- marked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes
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management of Pepsi Cola and Coca-Cola in an effort to make recommendations on how Pepsi Cola can build strategies in gaining a larger share of the market. The assessment of strategic management begins with the vision and mission of both organizations, which leads into literature review that identifies the consumer preferences of both Pepsi Cola and Coca-Cola. Following the literature review is the teams’ own personal assessment of consumer preferences for the Pepsi Cola and Coca-Cola brand (Please refer
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Marketing Strategy for Coca Cola Kyaw Thet Win Introduction - 3 Vision & mission
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percent per year. Numerous obstacles hindered foreign companies from investing in India, and many restrictions on eco- nomic activity caused huge difficulties for Indian firms and a lack of interest among foreign investors. For many years the government had problems with implementing reform and overcoming bureaucratic and political divi- sions. Business activity has traditionally been undervalued in India; leisure is typically given more value than work. Stemming from India’s colonial
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Environmental Factors Carl Thompson MKT/421 December 17, 2013 Deborah Angus Coca Cola is a well-known company all around the world. Coca Cola was founded in 1892 by Asa Griggs Candler. The Company is currently headquartered in Atlanta, Georgia. The company invented the popular soft drink with a unique cola taste. Coca Cola also make different brands of soft drinks such as Nestle, Dr Pepper, Diet Coke, RC Cola, Sprite, Fanta, Minute Maid, PowerAde, and Dasani. The market of the company is in
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COLA WARS: GOING GLOBAL 1. Reading synthesis The Harvard Review article discuss how the 2 most successful cola companies, Coca Cola and Pepsico, had been struggling in the market since they started their operations. The interesting part is how it explained how each one of the companies developed their market in different countries. In this case, it explained the companies history in Mexico, China and India. What I think is more important to understand is that each country has different
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* Coca cola needs to handle CSR issues globally not just domestically. * Promoting CSR overseas * Empowering Girls and Women Globally through Education * Collaboration between Coca-Cola and the US Government to support a set of school lunch programs Coca Cola is the leading international seller of fruit juice. As the world becomes more health conscious sales of soft drinks have declined (by1 to 2% annually since 2013). Also, the two largest bottled beverage companies of the world
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