1. Introduction India is located in Southern Asia, bordering the Arabian Sea and the Bay of Bengal. It is the seventh largest country in the world with a population of 1,189,172,906 (CIA, 2011), making it the second largest populous country with only China having a greater population (Burrows, 2005). India is part of the BRIC countries, meaning that it is seen as a major developing economy in the world as well as contributing towards 40% of the world’s population in which the BRIC countries
Words: 2514 - Pages: 11
than 200 countries and territories around the world. I am focusing on beverages product of PepsiCo. What brand problem are you attempting to solve with an IMC? PepsiCo Inc. is facing new hurdles to regain public trust in India. The pesticide controversy erupted in India when the New Delhi-based Center for Science & Environment issued a report claiming that 12 samples of
Words: 521 - Pages: 3
PROMOTION STRATEGIES OF COCA COLA Promotional strategy during IPL matches Coca cola Lucky Coupon Dinner with kings XI Punjab Sprite “kholega toh bolega” IPL Season 2 Combining this key insight with the passion of T20 cricket, company had launched a special edition ‘Sprite Kolkata Knight Riders’ bottle with insignia
Words: 274 - Pages: 2
derived from these elements. The first company to discuss is Coca Cola Inc. and their Super Bowl ad of 2014. The ability to satisfy every consumer of a product in advertising is very complex and delicate, especially with such a diverse country like the United States. The Super Bowl ad presented was the essence of Americans from cultures all over the world that have all come together to celebrate a likeness of a single brand (Coca Cola), and their ability to satisfy the tastes of every consumer.
Words: 873 - Pages: 4
In January 1898, this was the starting period of Pepsi-cola. Caleb Bradham created a drink, which is call "the Brad Drink". In 1903 Brad index the name drink Pepsi. At Marco level he ongoing his own produced and build his own organization. The trade extended and this drink achieved appreciation time. This company appears at 24 states of America with more than 250 dealers in 1909. First time Pepsi packed in 16.5 ounce packing size. Pepsi-cola has launched its new filler in 12 ounce in 1932. New promotion
Words: 2062 - Pages: 9
Comparison of Pepsi and Coca Cola Financials Introduction Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle. Coca-Cola uses phrases such as “Coke side of life” in their website, while Pepsi uses phrases such as “Hot stuff” in their web, to promote the idea
Words: 2588 - Pages: 11
Cola Wars Continue: Coke and Pepsi in 2010 I. Key Problem For many years, Coke and Pepsi have been the two largest soft drink companies competing for the highest market share in the nation and the world. The Coke formula was created in 1886 by John Pemberton, and later acquired by Asa Candler, who expanded the coke formula and converted it into syrup, which was then sold to bottlers to produce carbonated drinks. Coca-Cola had great success during World War II; the brand expanded internationally
Words: 1369 - Pages: 6
threats for Pepsi to consider. However, these factors alone are not the only thing Pepsi must consider at the current time and in the near future. Socio-cultural factors Nowadays, consumers are not as much cheerful as they were before to buy cola
Words: 3387 - Pages: 14
Analysis of Consumer Buying Behavior in Purchasing Coca-Cola or Big Cola | Research methodology | TABLE OF CONTENTS CHAPTER 1 BACKGROUND 2 1.1. BACKGROUND 2 CHAPTER 2 LITERATURE REVIEW 4 2.1. LITERATURE REVIEW 4 2.1.1. Brand 4 2.1.3. Product 6 2.1.4. Price 7 2.1.5. Place 8 2.1.6. Promotion 9 2.1.7. Consumer Buying Behavior 9 CHAPTER 3 RESEARCH METHODOLOGY 11 3.1. RESEARCH METHODOLOGY 11 3.1.1. Population 11 3.1.2. Sampling Procedure 11 3.1.3. Non Probability Sampling
Words: 4159 - Pages: 17
Case Notes 08/24/2006 Professor: Arvind Bhambri Case: Cola Wars Continued: Coke versus Pepsi in the Twenty-First Century Intro: Syllabus Page 16 The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining
Words: 1436 - Pages: 6
