Obstacles Faced by Coke The environment in which The Coca-Cola Company operates in is extremely dynamic. The environment is difficult to predict and control due to the global nature of the operations. The Annual Report (2006) lists risks, such as worker strikes, work stoppages, and the chance a distributor falls on harsh economic times. Another reason the company’s environment is tremendously dynamic is due to the nature of their raw materials. Climate changes may impact the price of the materials
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BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat):
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Coca-Cola Environmental Factors Coca-Cola Environmental Factors Influence of Global Economic Interdependence Marketing channels are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. (Kotler, 2012). Coca-Cola operates 900 plants in more than 200 countries around the world. Coca-Cola is a sort of franchised operation with various bottlers in other countries. Although Coca-Cola may have an interest in some of
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(LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy
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Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market
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The Coca- Cola Company The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. The company’s system is dedicated to people working long and hard to sell Coca-Cola, Diet Coke, Sprite, Fanta and other Company products (2014/2015 Sustainability Report). The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 450 brands, the Coca-Cola
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1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation
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-What was the public issue facing the Coca Cola company in this case? What stakeholders were concerned and how did their expectations differ from the company's performance? -Public issue: Corporate impact on water quality, availability and access around the world. -Water is pertinent to Coca Cola because they use 80 billion gallons of water worldwide each year. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability
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sales grew. In 1894, this beverage got into bottle, courtesy a candy merchant from Mississippi. By the 1950’s Colas were a daily consumption item, stored in house hold fridges. Soon were born other non- Cola variants of this product like orange & Lemon. Now, the soft drink industry has been dominated by three major player – (1) The New York based Pepsi co. Inc.(2) The Atlanta based Coca Cola co. (3) The United Kingdom based Cadbury Schweppes. Throughout the globe these major players have been battling
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defined by Lawrence and Webber as “any issue that is of mutual concern to an organization and one or more of its stakeholders” (p.25), facing The Coca-Cola Company (or TCCC) was their mass consumption of water that was tainted with pesticides, depleting the local ground water supplies and negatively affecting surrounding communities of factories in India. The performance-expectations gap, or “the gap between what the firm wants to do or is doing and what its stakeholders expect” (Lawrence & Webber
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