• HISTORY The Coca-Cola created in 1886 in the company's Eagle Drug and Substance in the pharmacy in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. Then, when Atlanta and Fulton County passed a law to ban, Pemberton defended himself creating Coca-Cola, a version without alcohol. First it started to sale at Jacob's Pharmacy, which was sold as a medicine that relieves headaches and nausea, the medicine was popular in the U.S., because in that moment
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Resource Based View (VRINE) In order for Pepsi to always be on top of its game it, need to have competitive advantage and not just have it but also sustain it. They need to have VRINE, which stands for valuable, rare, inimitable, non-substitutable and exploitable. Pepsi’s valuable resources would be how they are more in connection with the younger generation in a sense where it helps increase the efficiency and effectiveness in the company. Another valuable element is their business relationships
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Marketing Mix James Jones MKT/421 February 15, 2003 Marketing Mix The Coca-Cola Company uses unique elements to create their marketing mix. A marketing mix consists of product, place, price and promotion. This was created in 1960 by marketer E. J. McCarthy and is also known as the four Ps. Since its inception marketers throughout the world have adopted this method. McCarthy classified marketing activities into four categories. Product is the item that is being sold and what consumers demand
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Sustainability Reporting: Coca-Cola The company that I chose was The Coca-Cola Company. Their last fiscal year ended on December 31st, 2010. “Coca-Cola is the world’s largest nonalcoholic beverage company” (Coca-Cola). They distribute and market more than 500 nonalcoholic brands from soda pop, to juices, to even sports drinks. Coca-Cola is known as the world’s most valuable brand that owns four of the planets top five nonalcoholic beverages including Sprite, Diet Coke, and Fanta. Coca-Cola distributes their
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Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
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project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with
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1998, the demand for CSD started to level off with a flat declining curve all the way to 2004. Although the cola segment is still dominating the soft drink market with almost 40 percent share (Exhibit-1), the reality is that cola companies found themselves very difficult to boost their market share growth again. There are many causes to this phenomenon. First of all, the similarity taste of cola products from different companies could easily incentivize companies to cut prices in order to compete competitors
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business. Coca Cola is a perfect example of the preceding statement. Coca Cola has had many failed products over the years. “New Coke” was a product introduced by Coca Cola in 1985. This product did well in test markets, with testers preferring the new taste over classic Coca Cola as well as Pepsi. Once the product hit the market, it failed miserably. Coca Cola discontinued the product. Coca Cola Black is another failed product of this company. Being as innovative as Coca Cola is they are
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more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#ixzz1nQtJndIR During 2010, the privately held company saw sales in Brazil grow by 32 per cent, while Turkish and Japanese consumers increased their intake by more than 80 per cent. Overall, the group posted sales last year of €3.78bn ($5.17bn), compared with €3.26bn a year earlier. In spite of its size, however, the group is still steeped in the sort of folklore
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Overview of questions given to the university of Ghana student. Data group Description Personal data Sex and Age Lifestyle What type of soft drink do you like (coca-cola, pepsi- cola, fanta, sprite, 7 up, alvaro and others); how many bottles do you consume daily, weekly; their preferred packaging choice (can, plastic, glass). Component knowledge and health Knowledge of constituent of soft drinks; any
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