UNIVERSITATEA CONSTANTIN BRÂNCOVEANU -PITEŞTI- Facultatea De Management Şi Marketing În Afaceri Economice Râmnicu Vâlcea Specializarea Comunicare Şi Relaţii Publice PUBLICITATEA ON-LINE / PE INTERNET LUCRARE DE LICENŢĂ -2010- CUPRINS CAPITOLUL I : PUBLICITATEA 1.1 Definirea conceptului 1.2 De ce publicitate on-line? 1.3 Evoluţia publicităţii on-line în România 1.4 Avantajele, dezavantajele şi obstacolele publicităţii on-line CAPIOLUL II:
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Cola Wars Continue: Coke and Pepsi in 2010 Report prepared by Bruno Arnaud Executive Summary Coke and Pepsi have competed for more than a century for the world’s beverage market share. In all this time they have executed many different strategies and taken various decisions concerning the future of their companies. However, during this period, they had always experienced an increasing domestic carbonated soft drink (CSD) consumption. Now, that the CSD consumption is declining, and the non-CSD
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PepsiCo (1996-2001) got involved in restricting PepsiCo’s business portfolio. Company had three business segments restaurants, beverages and snack foods. He found number of problems at PepsiCo. Company fall behind, Coca-Cola, the competitor by a growing margin in both domestic and international markets. The restaurant business declining and profit margin were slim. To get the company by on track Enrico developed a restricting strategy, which is: Related Diversification: The restaurants limited investment
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Homework 2 Task 1: “Think” and “Reflect” Questions - based on the lessons so far 1) Explain the difference between standardisation and customisation. Standardisation means that companies learn to operate as if the world were one large market – ignoring regional and superficial differences (Levitt). To speak specifically, executives aim to sale the global products what are the best-value product with high quality, best technology and low prices in different national markets. Its mission
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IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 15, Issue 1 (Nov. - Dec. 2013), PP 11-17 www.iosrjournals.org Porter’s Generic Competitive Strategies Ritika Tanwar Assistant Professor Department of Commerce Dyal Singh College (M) Delhi University Abstract Generic Competitive Strategy: Basically, strategy is about two things: deciding where you want your business to go, and deciding how to get there. A more complete definition is based
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and full text archive of this journal is available at http://www.emerald-library.com/ft McDonald's: ``think global, act local'' ± the marketing mix Principal Lecturer, Manchester Metropolitan University, Manchester, UK Keywords Globalization, Marketing mix, Marketing management, Fast-food industry, Marketing, Franchising Abstract Focuses on the marketing mix of McDonald's. Highlights how the company combines internationalisation and globalisation elements according to various fast food markets
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Cinema Prachi Singh Mats University, Raipur (C.G) E-mail: prachi.rajeev@gmail.com marketing objectives. It is a cost effective means of gaining global media exposure with unlimited viewer impressions also it is a unique way to familiarize consumer with brand and product lines and connect to customers with the added benefit of association with blockbuster film, hit TV show, and/or celebrity. The advertising and marketing industry worldwide is in the throes of a serious problem. It is becoming increasingly
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rival goods then look boring when compared. 2. When business can provide different product to rivals within the business that is unique with special benefits to consumers, in such situation that business would be able to customer’s loyalty. 3. Marketing and Research of product, these should be done according to wants and needs before being made rather than developing then looking to see if it moves in market. Research is made to see if there is demand for product in market environment, making sure
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2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade Instructor(s) Xia Jing Wen ( 夏京文)
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------------------------------------------------- Table des matières INTRODUCTION 3 I- PRESENTATION DE L’INDUSTRIE DES BOISSONS GAZEUSES AU CANADA 3 1- Présentation globale de l’industrie : chiffres clés 4 2- L’analyse PESTEL 5 3- Les acteurs du marché 8 4- Les stratégies marketing 11 II- LA CHAINE D’APPROVISIONNEMENT 15 1- La production 15 2- Le processus d’approvisionnement 17 CONCLUSION 19 BIBLIOGRAPHIE 20 INTRODUCTION Le système agricole et agroalimentaire englobe différents secteurs d'activités comme
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