Final Marketing Plan MKT/421 February 20, 2014 Robert Thompson Final Marketing Plan for Pepsi GO Tea The history of Pepsi-Cola dates back to 1902 when a young pharmacist named Caleb Bradham began experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of
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The marketing mix- 4 p’s – product or service offered by a business The promotional mix – 7 p’s looks at the promotions a business uses for a product. Coke is targeting individuals as they have put name on the bottles and to try and persuade you to buy it because it has your name on it. McDonald’s- save4 menu- showing that there is something there for everybody. When did both campaigns run- Coca cola- 2012 during the summer –the Olympics. McDonald’s 2012 The marketing mix looks
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12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function
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they will continue to buy it if the customers like it. Current customers are delighted when they receive the coupons and the gift of savings from company of a product that they buy regularly. Coupons are the special offer and inexpensive form of marketing to persuade consumers to purchase the specific goods and services from specific companies. Due to these facts, the majority of companies would like to use some type of coupon program although competitors are doing it. Besides that, well-designed
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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PHÂN TÍCH CHIẾN LƯỢC MARKETING CỦA COCACOLA NHÓM2 MỤC LỤC A/ GIỚI THIỆU VỀ CÔNG TY COCACOLA...................................................2 I/ SƠ LƯỢC HÌNH THÀNH.........................................................................2 II/ LỊCH SỬ VỀ CÔNG TY COCACOLA VIỆT NAM................................3 B/ PHÂN TÍCH MÔI TRƯỜNG VĨ MÔ...........................................................4 I/ MÔI TRƯỜNG KINH TẾ...................................................................
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Assignment 1 The Coca Cola Company is a multinational corporation with a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages which are sold in stores, restaurants, and vending machines in more than 200 countries. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. Originally
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fundamentally different as a result of major societal forces that have resulted in many new consumer and organization capabilities. These forces have created new opportunities and challenges and marketing management has changed significantly in recent years as organization seeks new ways to achieve marketing excellence. Furthermore, to maintain the product’s reputation in the market, organization focuses on branding the product internally and externally through market targeting and product positioning
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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