behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s
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A Report on Strategic Management Case Of COCA COLA (Year 2007) Subject: Managerial Policy Section: “B” [MBA – Evening Program] Faculty: Brig. (ret.) Shakeel Ahmed Prepared & Presented by: |Group 2 | |Faraz Ahmed |Zohaib Genda |Mehboob Hassan |Zakia Rasheed
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oca Cola War Case Study Cola Wars Continue: Coke and Pepsi Case Analysis 1. Soft Drink Industry (SDI) overview The industry considered in this analysis is Soft Drink Industry (SDI). SDI serves customer needs for refreshing and cold non-alcoholic beverages, with main industry sectors being: carbonated drinks, fruit punches, and bottled water sectors. There are three dominant companies in the industry, namely: Coca-Cola, Pepsi, and Schweppes. The soft-drink industry includes the following four major
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ABSTRACT The dynamic role of management functions in Coca-Cola Beverage Limited planning &organizing process has been highly emphasized. This department has been identified asthe means through which the rapid industrialization and other developmental goals of theorganization can be achieved. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process
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Steven Dutcher Harvard Case: Cola Wars BUS 460 1 April 2014 Cola Wars 1. Why, historically, has the soft drink industry been so profitable? The soft drink industry has historically always been an extremely profitable industry since the beginning of it in the early 1900’s. There are many factors that have lead to the industry being so profitable but it is mostly contributed to the “war” going on with Coca Cola and Pepsi. Coca Cola and Pepsi have been around a very long time and have strong
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Case Analysis – Cola Wars Continue: Coke and Pepsi in 2010 Coke and Pepsi are two leading companies in the soft drink industry. They contend with each other during decades. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers The Coca-Cola Company and PepsiCo. Historically, the soft drink industry has been so profitable. Porter’s Five- Forces Model of industry competition can define and analyze an
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of and could not image life without it. That wonderful invention was a beverage called Coca-Cola. A drink with an unforgettable taste was brought to light but that is not where everything officially started to flourish. It was not until 1888 when Asa Griggs Candler bought a formula and began to revolutionize the brand we all know as The Coca- Cola Company. Candler took over a brand and installed his marketing expertise which lit the fuse to the rocket that would eventually explode to become the industry
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influence current and future plans. In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product. With the popularity of these corporations at the zenith of existence, each needs to develop
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2012 Re: Coca Cola A Case 1-3 Brief Key Marketing Problem/Opportunity Coke is struggling with growth declines. Its performance in comparison to its key competitor, Pepsi, is unacceptable. There is a critical need to consider options for growth as growth has continued to decline for its core brand, Coca Cola. Strategic Question Which corporate growth strategy would offer the BEST opportunity to improve sales in the future for the Coca Cola Company? Strategic Marketing Alternatives
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COKE CASE STUDY: ISSUES IN THE GLOBAL SECTOR BY COREY J. GRIFFIN Coke is a major product brand that has grown from 1886 to becoming the number 1 brand in the world according to Interbrand’s Global Scorecard in 2003. All this success has not come with a little hardship, due to the fact that Coke is a global brand. Just as it was seen in the Nike case study, when a company becomes globalized it is hard to monitor and maintain every sector of the product name. On August 5, 2003
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