of a product/market. This time, marketing strategy is developed at the business unit level. |Marketing’s Role in the Organization | |Organizational level |Role of Marketing |Formal Name | |Corporate |Provide customer and competitive perspective for |Corporate marketing
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International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name:
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Chapter 1 An Overview of International Business International business – business transactions between parties from more than one country. The global economy – an economy in which national borders are irrelevant The global manager – The early era of international business – Basic Forms of Global Business Activities Exporting and Importing Exporting – the selling of products made in one’s own country for use or resale in other countries. Importing – the buying of products made in other
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8/6/2014 Print Property: Personal, Intellectual, and Real Learning Objectives 11 After studying this chapter, you will be able to: 1. Distinguish between personal, intellectual, and real property. 2. Explain how personal property is acquired. 3. Discuss the definition and significance of bailments. 4. Define different types of tenancies in real property. 5. Discuss the concept of eminent domain. Ryan McVay/Photodisc/Thinkstock The concept of property and ownership is one that has
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Chapter 1 An Introduction to Management of Technology M .A. Akkas, Professor, Department of Management Studies, University of Dhaka. 1. 1. Introduction We live in a man-made technological world. Technology has played the basic role of an instrument for transforming the primitive and natural world into a technological and man -made world. Technology determines the standard of living of people of a given country. It is technology that makes basic difference between
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materials at reduced prices by buying in large quantities and distributing them more efficiently. B. Absolute advantage – occurs when a country can produce goods more efficiently than any other country. C. Comparative advantage theory – suggests
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24 Phase 2: Setting Objectives 33 33 33 The Imperative of Setting Stretch Objectives What Kinds of Objectives to Set—The Need for a Balanced Scorecard Phase 3: Crafting a Strategy 37 Strategy Making Involves Managers at All Organizational
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INTRODUCTION TO PRINCIPLES OF MANAGEMENT DEFINITIONS Management is a process of achieving organizational goals by engaging in the function of planning, organizing, leading and controlling. Kibera (1996) defines management as a set of activities directed at the efficient and effective utilization of resources in pursuit of one or more objectives. A manager is a person responsible for directing the efforts aimed at helping the organization achieve its goals. Managerial performance is
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MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito
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