Organizational Behavior Student’s Name Student ID Professor’s Name Date of Submission 1. Evaluate the fundamental driving forces that shape the organizational environment of the selected company. Be sure to address the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation. PepsiCo has been one of the leading beverage company around the globe. The company has been ranked as one of the best companies about the work environment
Words: 1360 - Pages: 6
and encourages a specific reaction. Organizational consultants and managers have also discovered the power of storytelling in organizations. A good story of organizational transformation in one organization might motivate similar organizations to change as well; also, the informal stories people tell to each other about organizational norms, policies and change initiatives permeate organizational culture and reflect the meaning people give to organizational interventions. Therefore in this essay
Words: 3110 - Pages: 13
Organizational Behavior Student’s Name Student ID Professor’s Name Date of Submission 1. Evaluate the fundamental driving forces that shape the organizational environment of the selected company. Be sure to address the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation. PepsiCo has been one of the leading beverage company around the globe. The company has been ranked as one of the best companies about the
Words: 1359 - Pages: 6
In the general view, companies are expected to adapt business strategies that can benefit all stakeholders, manifesting an organisational performance that exceeds beyond pure business functions (Harrison and Freeman 1999). One of the predominant theories of organisational administration is stakeholder management, which involves identifying the stakeholders and analysing their diverse demands and interest in developing effective strategies (Davila, Rodriguez-Lluesma, and Elvira 2013, 186). Business
Words: 2275 - Pages: 10
and field marketing. Among its clients are well known companies such as McDonald's, Coca-Cola, and Best Buy. Data for this report came from a 2006 survey, via a questionnaire, interviews with the company’s staff, business books, and on-line resources. The questionnaire development required special attention for the type of questions and helpful information were found in the professional book Work motivation: theory, issues, and application (Pinder 56-89), and on-line resources (“Work-Life Balance”)
Words: 1133 - Pages: 5
Running head: CASE STUDY: THE PEPSI REFRESH PROJECT Case Study: The Pepsi Refresh Project Emily M. Kamischke Elon University 1 Author Note Emily M. Kamischke, Masters of Interactive Media, Elon University Correspondence concerning this article should be addressed to Emily Kamischke, ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other
Words: 3974 - Pages: 16
1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to
Words: 9323 - Pages: 38
Environmental, Institutional, and Cultural Context of Colombia Michael N. Yuede Missouri State University Abstract This paper studies the Colombian culture and how it affects business relations. First, the Colombian country is explored, examining the geographical location and environment, demographics, economy, religion, and the historical, legal and ethical, and social context. Geert Hofstede’s, Fons Trompenaars’, and GLOBE’s models of national culture infer ways to behave in any given culture
Words: 5126 - Pages: 21
met. The performance of the organization will benefit from a well carried out strategic plan and management system. Senior management has the responsibility of developing system that that the organization operates within. “General systems theory provided a theoretical and philosophical framework for recognizing the openness of systems for developing information feedback to adapt and maintain a steady state. From Wiener, cybernetics stressed that information feedback was
Words: 1974 - Pages: 8
CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework
Words: 3931 - Pages: 16
