RUNNING HEAD: MARKETING MIX Excellent job incorporating all of the elements of the paper: description of the 4P’s; their relationship to an organization - McDonalds; strategy and tactics; implementation; and industry. 6.75 / 7 Mechanics & Style: Overall this paper was easy to read and understand, please format according to the CWE. 1.25/1.5 Grammar: Overall this is a well-written paper. 1.25 / 1.5 TOTAL: 9.25 / 10 = 93% Marketing Mix
Words: 1421 - Pages: 6
ABSTRACT In marketing its important to have a mission, value and vision for the company, product and service. It’s also important for companies doing business internationally to follow the countries polices and beliefs. Coca Cola has implemented the concept of mix marketing that even the completion has tried copy to have a successful business. INTRODUCTION Coca Cola is a beverage company that produces several brands of beverages such as soft drinks, juices and sports drinks. Coca Cola is best known
Words: 724 - Pages: 3
compare the marketing mix of two organisations within that industry. All organisations - with their suppliers, customers, competitors, and publics - have a macroenvironment. This environment consists of macro forces that act on and affect the organisation and are generally outside their control, as opposed to the micro forces which also affect the organisation, but are generally under their control. The marketing mix is the term used to describe how an organisation goes about developing a product and selling
Words: 9924 - Pages: 40
Marketing Mix of Coca Cola Marketing Mix of Coca Cola Different Product: The Coca-Cola Company’s products include beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, and PowerAde. Different Price: The prices of Coca-Colas products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy
Words: 319 - Pages: 2
Integrated Global Marketing Case Study The Coca-Cola Company Terry D. Copeland Capella University MBA 6012 June 28, 2013 Company Selection and Overview The Coca-Cola Company (Coca-Cola) was first established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Initially distributed at Jacobs’ Pharmacy for five cents a glass, the fledgling company sold just nine glasses of Coca-Cola a day for the first year (Coca-Cola, 2013). By 1891
Words: 3486 - Pages: 14
Analysis of Marketing Strategies of “The Coca Cola Company” Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes Hanoi, 29th October, 2014 MEMBERS: Hoang Le Minh Ngoc Nguyen Minh An Hoang Thai Anh Vo Tran Hai Bang Nguyen Quang Thai Tran Viet Anh Content I. Marketing Concept
Words: 4107 - Pages: 17
What are the marketing mix elements in your company’s marketing program? Describe in detail the product, place, price, and promotional elements of your company. Product Product refers to the physical product or service accessible to the consumer. A company’s product may include aspects such as appearance, packaging, service, and warranty. In today’s market, you can nearly find Coca-Cola or one of its many brands in over 200 countries around the world (Coca-Cola). Coca-Cola offers a wide variety
Words: 561 - Pages: 3
3.1 Marketing Strategy 3.2 STP Analysis [pic] Figure: STP process Source: consumerpsychologist.com In marketing strategy Segmenting, Targeting and Positioning (STP) play a vital role which helps Coca-Cola to introduce its product to customer and make them buy through this process they capture value from customer (Kotler- et- al, 2013). To understand the Coca-Cola’s product and its value perception, here is the STP analysis 3.2.1 Segmentation Strategy The competitive market
Words: 875 - Pages: 4
Marketing Mix of Coca Cola Different Product: The Coca-Cola Company’s products include beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, and PowerAde. Different Price: The prices of Coca-Colas products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors
Words: 563 - Pages: 3
Introduction The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories
Words: 8058 - Pages: 33
