Questions | Marks Allocated | Obtained Marks | Introduction | 5 | | 1.1 Since its return to business in India, Cola has taken many CSR initiatives in India. Identify the initiatives according to the main six social initiatives identified by Philip Kotler. | 20 | | 2.1 Discuss the negative drawback of Soft Drink Industry like Coca Cola and Pepsi Companies in the developing world like India in terms of their effects on the environment, people and economy. | 30 | | 3.1 Discuss the roles of
Words: 2966 - Pages: 12
PROJECT REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible
Words: 13697 - Pages: 55
is paid taxes from, to make it function. Business helps to develop, produce and supply goods and services to people (customers) who need it. This is done with a view of creating profit. Business helps people to fend for themselves by focusing on producing product or by expertise. Business also helps society to create jobs for customers, distributors and suppliers. It helps to develop new goods and services and to supply goods and services that customers may not produce. For-profit organizations
Words: 830 - Pages: 4
PART IV: Case Studies 1. Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues, 395 2. Arun Ice Cream, 409 3. Gujarat Co-Operative Milk Marketing Federation Limited (GCMMF), 421 4. The Park, Calcutta, 439 5. Kanpur Confectioneries Private Limited (A), 461 6. Kanpur Confectioneries Private Limited (B), 467 7. Aravind Eye Care System: Giving the Most Precious Gift, 473 8. ITC Limited, Bangalore (A), 495 9. ITC Limited, Bangalore (B), 499 10. The Living Room: Redefining the Furniture Industry
Words: 4564 - Pages: 19
Corporate Diplomacy: The Coca-Cola Company Topic: Institution: Name: Course Instructor: Date: Corporate Diplomacy: The Coca-Cola Company Corporate Diplomacy is the highest level of capability to build and maintain the relation between the company and the external stakeholders as they meet greatest needs or achieve the set objectives of the stakeholders such that all the shareholder values are delivered. In corporate company diplomacy is very crucial because the company is looking for
Words: 1609 - Pages: 7
New Employee Orientation Programme First Few Sips - Coca-Cola India Submitted To Professor Srimannarayana 12th August, 2013 First Few Sips- An Overview of Employee Orientation Program Coca-Cola India is lean organization with a total workforce of around 200-250 employees. Due to the structure, resource requirement and intake is restricted to merely 30-40 heads per year. This makes the training program more customized and individual focussed rather than standard. The common orientation
Words: 2647 - Pages: 11
Acquisitions and the emerging market strategy Since Nestlé is a global organization, the strategy of acquisitions and mergers is widely and frequently followed by it. Its competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa, Latin America and Asia. Nestlé recognizes the profitability possibilities
Words: 2180 - Pages: 9
Coca-Cola in India Coca-Cola is a brand name known throughout the entire world. It covers 60 percent of the $1.6 billion soft drink market. In 2006–2007, Coca-Cola faced some difficult challenges in the region of Kerala, India. The company was accused of using water that contained pesticides in its bottling plants in Kerala. An environmental group, the Center for Science and Environment (CSE), found 57 bottles of Coke and Pepsi products from 12 Indian states that contained unsafe levels of
Words: 3912 - Pages: 16
PRACTICE PROJECT WORKSHEET 1 – 2012 THE COCA COLA COMPANY l Porter's Five Forces Model 1. Competitive Rivalry within an Industry Coke has nearly 50% share of the global carbonated soft-drink industry and over 80% in many markets. The market share of other competitors is too low to encourage any price wars. Cola-Cola gets one of its competitive advantages through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do
Words: 2449 - Pages: 10
has many dimensions. Coca Cola and Pepsi Cola Companies have chosen to be socially conscious through their marketing efforts to improve its positive effects on society and reduce it negative effects through the way they manage brands, marketing strategy, positioning strategies and how they market to their consumers while striving for prosperity. How Coca Cola and Pepsi Cola Company does advances and manages its brand? According to Ahmet, C Bozer, president of the Coca-Cola Company’s Eurasia and
Words: 1536 - Pages: 7
