The Coca Cola Company: Marketing Strategy Contents Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic
Words: 3976 - Pages: 16
The Coca-Cola Company The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high. In one of the interviews made with Ed Steinike, CIO
Words: 327 - Pages: 2
Coca-Cola Sustainability Report 2010/2011 Coca-Cola company 2010/2011 sustainability report offers a clear view on how the company views sustainability, their current suitability achievements and their goals for the future. The following analysis will highlight some of the positive attributes, as well as offer suggestions on areas of improvement. ...Accountability Adding creditability and transparency to their reported information Coca-Cola utilizes third-party verification through the FIRA
Words: 788 - Pages: 4
This paper provides detailed information about the Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands, which include sport drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company. The first part of the study is based on discussion about strategic focus and plan of Coca-Cola Company. The report delivers brief introduction
Words: 5946 - Pages: 24
consumer demand through and company objectives through sale of products. Global marketing involves sale of products in different countries and it is usually complex and involves a lot of capital while domestic marketing involves a single country. The coca cola company is involved in both global and domestic marketing. The Company was founded in 1886 and is the world leader in the manufacture, marketing and distributor of non-alcoholic beverage concentrates and syrups (www.coca-colafemsa.com ). It operates
Words: 910 - Pages: 4
Operations Strategy in a Global Environment Coca-Cola Coca-Cola is a global business that operates on a local scale in every community they do business. Coca-Cola sells more than 1.8 billion servings of their products each day. Coca Cola’s global strategy is huge and the company is considered an international phenomenon. Coca-Cola does business in over 200 countries. Ninety-four percent of the world’s population recognizes the brand. Coca-Cola produces more than 500 brands sold in over 20 million
Words: 1087 - Pages: 5
The Coca Cola Company is a multinational leader in the beverage industry, best known for its flagship product, Coca-Cola. With such global recognition, their sustainability efforts are significantly prominent, with different geographical regions having different initiatives to help the world generally, especially less fortunate communities. In the United States, their latest Sustainability commitment called “Me, We, World” has the goal of creating social value and making a positive difference for
Words: 930 - Pages: 4
ACKNOWLEDGEMENT I am very grateful to Allah who blessed me the strength and courage to stand by the difficulties that came in the way and who enabled me to complete this project effectively. As plants cannot grow without seeds, birds cannot fly without wings. Similarly knowledge cannot be attained without proper direction and supervision. We are, therefore, also thankful to our respected teacher Mr.Rashadul Rahman, because of whose generous co-operation and help, the accomplishment of this
Words: 6092 - Pages: 25
Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines worldwide (The Coca-Cola Company claims that it is sold in more than 200 countries.). It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought
Words: 8444 - Pages: 34
beverage company, Coca-Cola generates petabytes of data from various sources. Multi-channel retail data, customer profile data from loyalty programs, social media data, supply chain data, competitor data, sales and shipment data from bottling partners as well as transaction and merchandising data. Coca-cola collects vast amounts of data and they take a refreshing approach in exploiting that data and deriving value from it. Chief Big Data Insights Officer, Esat Sezer, explains that Coca-Cola takes a strategic
Words: 2706 - Pages: 11
