------------------------------------------------- ------------------------------------------------- Marketing is ‘The management process of anticipating, identifying and satisfying customer requirements profitably’ (CIM, 2001) ------------------------------------------------- Introduction Marketing is not a process that has recently been discovered or has been highlighted in recent times, the term has been developed and processed over a huge period of time. In today’s context, marketing
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PART IV: Case Studies 1. Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues, 395 2. Arun Ice Cream, 409 3. Gujarat Co-Operative Milk Marketing Federation Limited (GCMMF), 421 4. The Park, Calcutta, 439 5. Kanpur Confectioneries Private Limited (A), 461 6. Kanpur Confectioneries Private Limited (B), 467 7. Aravind Eye Care System: Giving the Most Precious Gift, 473 8. ITC Limited, Bangalore (A), 495 9. ITC Limited, Bangalore (B), 499 10. The Living Room: Redefining the Furniture Industry
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The Coca-Cola Company vs. PepsiCo, Inc The Coca-Cola Company versus PepsiCo, Inc In this paper I will discuss the case of the pension plan between Coca-Cola and PepsiCo Inc. I will be comparing the pension plans of both companies of what they offer as well as the funded status at the end of 2007. You will also see that I have calculated the different rates used by both companies while they are trying to compute their portion of the pension amount. I will also explain through my justification
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Building high performance, result oriented teams © all right are reserved by Possibilities (Pvt) Ltd. A truth about life is our interdependence. Everything we accomplish within an organization is through the efforts of people working together. In spite of our technological advances, our competitive advantage lies in our ability to work effectively with other people. OUTCLASS TEAMS™ utilizes extensive group activities that help participants learn and practice new skills. Using techniques of debriefing
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coca cola marketing mixor many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? In order to actively explore the nature of a product further, lets consider it as three different products - the CORE product, the ACTUAL product, and finally the AUGMENTED product. These are known as the 'Three Levels of a Product.' So what is
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competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their brand portfolios to include noncarbonated beverages like tea, juice, sports drinks, and bottled water. For over a century, Coca-Cola and Pepsi-Cola had vied for the
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customer-driven innovation). On May 26th, 2007, Coca Cola Industries agreed that it would buy Glaceau for $4.2 billion in cash. E. Neville Isdell, the chief executive of Coke, said: “Glaceau has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands. We envision even faster growth for Glaceau as part of Coca-Cola’s enhanced range of brands for North American customers and consumers” (Coca Cola aggress to buy Vitamenwater). The Glaceau industry
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Raza Zaidi Roll No – 7417 Date – 07-06-2010 Company Name – The Coca Cola Company Industry – Beverage Founded – 1892 Founders - Dr. John Stith Pemberton & Ed Holland Product/s – Coca-Cola Carbonated Soft Drinks Water Other Non-alcoholic beverages Key People – Muhtar Kent (Chairman & CEO) Headquarters - Atlanta, Georgia, United States Website - http://www.thecoca-colacompany.com/ Company Description The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer
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Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market
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The Coca-Cola Company * Informational Report - April 7th, 2011 Table of Contents Executive Summary…………………………………………………………………….. 2 Early History………………………………………………………………………………… 3 Company Attitude……………………………………………………………………….. 4 The Woodruff Era: 1919 – 1955.......…………………………………………….. 4 Diversification and New Products in Foreign Countries: 1955-1981…………………………………………………………………………………………….. 4 The Goizueta Era: 1980s……………………………………………………………….. 5 Key Dates ……………………………………………………………….…………………….
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