Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions
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marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted
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The Coca-Cola Company Introduction Coca-Cola is the world’s most recognized drinks brand, as a company they strive to satisfy every individual’s need of refreshment and nutrition. With more than 3,500 different brands of beverages, they are able to cater to a wide range of consumers in almost every target market and consumer category. For example, the health conscious will most probably grab a Coca-Cola Zero or Minute Maid that comes in a few fruity flavours, for others who prefer something tea-based
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The Coca-Cola Company Struggles with Ethical issues Dr. Albrani University BUS 508 July 20, 2012 Delineate the ethical issues and dilemmas the company faced. The following is a series of alleged misconduct and questionable behavior affecting Coca-Cola stakeholders. The first ethical issue or dilemma the company faced is the contamination scare which is perhaps the most damaging of Coca-Cola cries- and the situation that every company dreads-began
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Controversies surrounding Coca-Cola in India Police arrested tribals protesting Coke's Water Crimes (2002) A soft drinks factory set up by Coca-Cola in Plachimada, Kerala in 1999 had sucked the local aquifers dry. The Coke-induced water scarcity had hit the indigenous peoples (Adivasi’s) belonging to the Eravalar and Malasar tribes, and the Dalit (oppressed castes) community who lived around the factory the worst. The people of Plachimada saw their wells dry out even as truck loads of soft drinks
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Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis
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1886 by Dr. John Pemberton, Coca-Cola has gone through many changes, some good and some bad, but in the end has become the worldwide leader in its industry (Graham, 2011). The company boasts a lineup of approximately 500 different drinks, including soft drinks, teas, coffees, juices, and waters. Soft drinks are their “cash cow” with around two billion cans and bottles sold each day (Graham, 2011). The syrup originally was designed as a "cure-all tonic" and contained coca leaves (Davis, 2004). Two years
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The Five Forces Model – Cola Industry GB 459 21 February 2013 The Five Forces Model – Cola Industry Soft drinks and ‘soda water’ have been around since the 1700’s. In 1835 the first bottled soda water was introduced in the US. In 1876, Root Beer was mass produced for public sale. The Soft Drink / Cola industry rapidly became a booming business. By 1920 the U.S. Census bureau reported more than 5000 bottlers existed. (Zmuda) In today’s modern world, the industry has only grown. In fact
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BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200
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Coca Cola’s International Strategy Table of Contents Introduction …………………………………………………………………………...…. 3 Coca-Cola’s International Strategy ..............................................................……….……. 4 Effective branding…….............................................................................................…….. 4 Quality Production ………...…...……………………………………………...………… 6 Good marketing Strategy……………………………………………………...…..………6 Global availability………………………………………………………………
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