THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also
Words: 2566 - Pages: 11
Melto-Point Cafe Coffee Industry Coffee Market in India Coffee is one of the most popular beverages in the world. The beverage industry in India has gained importance in the last few years. The beverage retail has become a fashionable concept today. A significant change in this industry in particular has been the growth of coffee industry. India had been traditionally tea drinking country for ages. Recently, a new mode of distribution for coffee has emerged in form of coffee chains. The coffee consumption
Words: 2432 - Pages: 10
I. COMPANY DESCRIPTION iCafé, unlike a typical café, will provide a unique forum for communication and entertainment through the medium of the Internet. iCafé simply means Internet Café. The name was ideally created because the business itself is an internet-coffee shop which is considered as a small type service-merchandising business. It is owned by a Taiwanese businessman, Mr. Jeff Yeh who is also a Business Administration graduate in Emilio Aguinaldo College, Manila. The business will soon
Words: 3879 - Pages: 16
SUMMARY ABOUT STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific
Words: 3699 - Pages: 15
Persuade Café Memo MEMORANDUM TO: Jacqueline Marcus, Christopher O’Conner, and Mark Parsons FROM: DATE: October 4, 2013 SUBJECT: Profit Increase and Cost-Saving Initiatives In response to what has been discussed about the company’s profitability, the company is not making the profits we would like in having the coffee industry, but Persuade Café does bring a great moral to the company. It will also relieve a lot of stress for our employees because of the friendly environment
Words: 550 - Pages: 3
Green Mountain Coffee Roasters Presented Opportunity: International Expansion to Brazil Dear Mr. Kelly, Green Mountain Coffee Roasters (GMCR) is a company that is in need of a change. As we combed through the company’s most recent 10-K, we were presented with two possible domestic challenges, the first being that GMCR was about to lose its patent rights to its Keurig K-cup model and that there were stagnating sales. Upon further research and analysis, we found that GMCR has come up with solutions
Words: 7913 - Pages: 32
Executive Summery Coffee World is Swiss based global premium coffee chain and like to expand its business in Spain. Marketers have prepared an original IMC plan based on zero-based planning model. Target markets are mainly tourists (40%), professional (30%), students (20%) and others (10%). This report has analyzed critically Company’s strengths, weaknesses, opportunities and threats in Spain market. Communication objectives can be based on think-feel-do model. Coffee World’s behavioral communication
Words: 7760 - Pages: 32
Deviations 10 Possible Solutions 10 7. Bibliography Company Description Starbucks Corporation is one of the largest coffee companies that offer a variety of coffees, teas, and pastries. Starbucks began in 1971 with its first store in Seattle’s historic Pike Place Market. Now with over 16,000 stores worldwide, it’s one of the top competitors in the coffee industry. This company also has partnership through a specialty sales group and supermarkets. Starbucks Corporation’s main objective
Words: 2073 - Pages: 9
BUSINESS ASSIGNMENT A Cup of Books Hypothetical Business Plan A CUP OF BOOKS A CUP OF BOOKS 1. Executive Summary This business plan outlines the main goals and features of A Cup Of Books a second hand as well as new bookstore with a café within. This business plan includes: * Business Goals -Two short term -Two long term * Business idea/description/outlook -Situational analysis -Description of motive * Operational Plan -Inputs - Process Transformation - Outputs
Words: 2014 - Pages: 9
& Growth: Barista coffee was established in 2000 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience. Aim was to combine intelligent positioning with the right product mix and carefully designed cafés. In other words, customers
Words: 1265 - Pages: 6
