Case study analysis on JUST US! CAFES SUBMITTED TO: - SUBMITTED BY:- Dr. D.D Swain Ajay Pratap Singh Professor (Marketing) PGDM 2012-2014 INTRODUCTION Just Us! (JU) Café is the leading Fair Trade (FT) coffee cooperative, wholesaler and retailer in Nova Scotia, Canada, and United States
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Strategic Plan, Part I: Conceptualizing a Business Isabel Lopez Larry Shipley BUS/475 August 25, 2011 Coffee House, Business Mission SA Novel Beans is an exclusive bookstore plus coffee house mixture opening in the downtown area of San Antonio, Texas. SA Novel can be located on a fine trafficked street straight in main tourist area of San Antonio. The café is surrounded by the Market downtown. The society is complete with shops, restraints, bars, and companies that are geared in the direction
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The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty
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Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle,Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, and 806 in the United Kingdom.[4] In addition, Starbucks is an active member of the World Cocoa Foundation. founding The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners who met
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CafeSdoBrasil catalogue WHAT WE REALLY SELL IS COFFEE SERVICE 1. PREMIUM QUALITY COFFEE Our goal is a superb cup of coffee. We help you choose the coffee or coffees best suited to your operation. This is realistic and achievable if all the variables are taken into consideration. And there are many! Pre- ground portion packed coffee or fresh roasted whole bean. This can be further broken down into country of origin, blended, dark roasted, decaffeinated, flavoured
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TASK 1 (a)Introduction to CCD Cafe Coffee Day is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) and is India's favourite coffee shop, for the young and the young at heart. It is also the largest producer of Arabica beans in Asia exporting to various countries including USA, Europe and Japan. Started as a retail restaurant arm of ABCTC in 1996, the first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka, it
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Seattle in 1987, it was only a six-shop coffee bean seller. When Schutz semi-retired from working as Chief Executive Officer in 2000 is when Starbucks became a global brand redefining the cafe scene and the culture of coffee drinking. After Starbucks, cafes & the Mocchachino will never be the same again. Today, Starbucks has more than 15,756 stores 29% of them international. In every major city around the globe, there is bound to be a Starbucks, the cafe culture becoming as branded as McDonald's
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service • Traditional art of Coffee making • Hygienic environment • Lowest Price 3.1.2 Switching Costs • Advertise Bulk offers • Discount rates • Privilege membership cards • Free delivery within 2 Km 3.1.3 Substitute Products • There is no exact substitute for coffees, but soft drinks may reduce the amount of coffee sales 3.1.4 Porter’s Generic Strategies We will be using all the three strategies to improve the café • Broad Cost Leadership
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thing, fresh roasted coffee beans. The partnership and creation of Starbucks began when the trio frequented as well as work for a store named, Peet’s Coffee, located in Berkley, California. The owner of Peet’s Coffee, Alfred Peet, was dubbed the “grandfather” of the specialty coffee industry. Alfred Peet, shared his style of roasting beans to the trio and from then, is where the idea of Starbucks originated from. By the early 80’s, a man by the name of Howard Shultz, a drip coffee maker salesman, came
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Cafe Firefly Wendy Vergara University of Phoneix Cafe Firefly Café Firefly is a coffee shop in Algonquin, Illinois. They feature an assortment of coffees, teas, pastries, sweets, sandwiches, and ice cream. Many of the locals use Café Firefly to host their funding events. Wade Merritt purchased Café Firefly in October 2011. He created a line and staff structured company. Wade is the owner and most of the decisions go through him. He has an accountant to take care of the books
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