Company | Starbucks Cafe | Type | Public | Traded as | * NASDAQ: SBUX * NASDAQ-100 Component * S&P 500 Component | Industry | Coffee shop | Founded | Pike Place Market in Seattle, Washington, United States (March 30, 1971) | Founders | * Jerry Baldwin * Zev Siegl * Gordon Bowker | Headquarters | 2401 Utah Avenue South, Seattle, Washington, United States | Number of locations | 21,160 shops[1] (Nov. 27, 2014) | Area served | Worldwide | Key people | * Howard
Words: 3685 - Pages: 15
Contents Executive Summary……………………………………………………………………………3 Balanced Scorecard for Starbucks Coffee Company-Figure…………………………………..4 Vision Statement…………………………………………………………………………….…5 Mission Statement…………………………………………………………………………...…5 Values................................................................................................................................…….5 Balanced Scorecard for Starbucks Coffee Company………………………………………….6 Financial Perspective ………………………………………………………………………….6 Customer
Words: 3339 - Pages: 14
of new entrants to that industry. (Porter, 1998, p. 7) The specialty coffee industry does not put a high premium on economies of scale and has a low start-up costs. However, the barriers to entry seem high in the late 1980s due to high product differentiation, saturated market, high specialized capital requirements, high switching costs and disadvantages to new entrants in the form of limited access to premium Arabica coffee, limited choice of locations and a moderately steep learning curve and
Words: 1392 - Pages: 6
Says 17.6% of Japanese Know about 'Fair Trade'. | Only 17.6% of respondents know about Fair Trade. | | Fair Trade Products More Popular at Mainstream Stores | More commonly known and used products are café, cocoa, tea and chocolate. | | Fair Trade Consumption in France | Fair Trade coffee sales increased 33%. Which means awareness is raised globally. | | World Fair Trade Day 2011 Declaration | 14 May 2011 is Fair Trade day which aims to promote awareness. With advanced technology, the internet
Words: 312 - Pages: 2
innovations. An example would be that Starbucks launches new products on a regular basis like they launch a new hot beverage for every holiday season. The three components Starbucks focussed on are: the coffee, the service and the atmosphere. Starbucks takes pride in offering the highest- quality coffee in the world sourced from Africa, Central and South America and Asia- Pacific regions. For service, Starbucks tries to uplift the customers experience every time they enter the store by trying to recognize
Words: 900 - Pages: 4
differentiation in their industry. However, some competitors such as Mc Café introduced by Mc Donald’s, Mc Café offers premium coffee with reasonable price. Although Starbucks now is the strongest in its industry however must be aware of the threats to potential entrants since the profit is attractiveness. The intensity of competitive rivalry – medium Starbucks current Shanghai competitors are Coffee Bean & Tea Leaf, Costa Café, local and brand competitor rabbit (rbt). Because of this industry
Words: 1179 - Pages: 5
International Operations Overview Starbuck’s has grown to be known as the number one coffee store nationwide, and progressively doing so on an international level. Its first store was established in 1971 in Seattle, Washington. It became owned by Howard Schultz in 1987 with the help of local investors. Schultz was captivated by his first Starbucks visit in 1981. After his trip to Italy in 1983, where he was inspired by the coffee bars, he became motivated to become an influential part of the company. He wanted
Words: 1564 - Pages: 7
I obtained about AIT and Business. During the one month with SAGE I have experienced the role of CEO of the incredible coffee shop that makes 4000 Dollars revenue every day. My main duties were planning, organizing, controlling and making some decisions about the business. Technology In this business a PC played one of the important role. As the all processes of the Coffee Shop business were implemented on the SAGE program, I had to install the SAGE to the PC and use it. It means that I learnt
Words: 883 - Pages: 4
a long distance and as I got closer to this shop, I figured more details about it, and I was mostly attracted by the huge welcoming sign that says: "Welcome to our cafe". So I decided to invite my nephew to try out this attractive cafe, and he accepted my invitation as he was amazed by the views next to the cafe. As we entered the cafe, we were welcomed by the respectful waiter. As I walked in, I had a fast look over the decorations and the furniture of the place, I was amazed by the clean and tidy
Words: 618 - Pages: 3
COOK BOOK CAFE Cook Book Cafe is a book store and library situated in the center of our capital Baku, in boulevard. It is a great place for our customers to come and relax in our uniqe surroundings. Our goal is to acquire local market in the well known books through a dominant selection of products, competitive variety of services including reading and relaxing at the same place, friendly and ecologically clean environment. “Cook Book Cafe” will offer book store and library
Words: 565 - Pages: 3
