Washington in 1971. It was originally named as Starbucks Coffee, Tea and Spices and is later changed to Starbucks Coffee Company. In 1982, Howard Schultz joined the company and changed its strategic direction. He sets to establish Starbucks as The Third Place' - a place between work and home, committed to building trust with customers and contribute to community. Starbucks is a leading retailer of specialty coffee market, it offers quality coffee while conducting business that produces social, environmental
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Starbucks corporation earned more than $600 million in the year 2004. Starbucks company is very profitable organization. The company will make over $500 million the same year. the coffee that they make is only global and its reputation for the fine products and service. in about 40 countries it has had about 9000 cafes. in 2005, Starbucks was in Fortune Top 100 companies to work for. Starbucks is known for their respected employer in their workplace. Starbucks has very ethical values and ethical
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the point.” For him, going to Starbucks should feel like a treat for their customers and every time should be an experience. For this to be possible, Starbucks should do more than selling coffee beans, they should also serve fresh coffee in their stores, this, Shultz believed, would help recreate the Italian coffee bar culture in the United States, his original vision. This vision is represented throughout the opening of his own company, Il Giornale in 1986. In 1987, his vision continues to expand
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the Internet. CattleyaNet will provide full access to email, online games, WWW, FTP, Usenet and other Internet Applications such as Telnet and Gopher. CattleyaNet will also provide customers with a unique and innovative experience for enjoying great coffee, specialty beverages, and bakery items. We decided to name our business as “CattleyaNet because the proponents are all females and we happen to like the same kind of flower and that is Cattleya. B. Name and addresses of the principals 1.
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History of Starbucks: Starbucks Corporation is an American global coffee company which sells tea, coffee, pastries and smoothies. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners who met while students at the University of San Francisco. Jerry Baldwin, Gordon Bowker and Zev Siegel. The first Starbucks cafe was located at 2000 Western Avenue from 1971–1976. However the first venture out of North America was when they opened a store in Tokyo, Japan in 1996, and
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handful of Seattle coffee shops, to a European-style coffee houses. His vision was to provide customers with the “third place” to go to. A place where they could relax that was away from home and work. A place where you can get away from it all and just sink into your thoughts and relax your mind. He started and created what is known as the Starbucks Experience. His idea worked and after twenty years Starbucks is a household word and an icon in finely brewed coffee. However, what goes
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analysis of the global coffee industry. Corporate strategy is the way a company or organization creates values through the configuration and co-ordination of its multi-market activities (Collis, 1997). Coffee is the most widespread drink in the world with approximately half-a-trillion cups consumed every year. There are two fundamental types of coffee: espresso and regular, or non-espresso. Espresso is the variety of coffee available in cafés and restaurants, whilst regular coffee is generally meant
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and retailer of specialty coffee in the world. With about 182,000 employees in nearly 20,000 stores across 62 countries Starbucks has become a household name. Besides Coffee, Starbucks has an extensive product mix offering tea, a variety of fresh food items and iced coffee as well. Besides their well established locations, Starbucks also offers a variety of products through licensed stores, national food service accounts and grocery stores. Teavana, Tazo, Seattles Best Coffee, Starbucks VIA, Starbucks
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Tugas Personal ke-1 Minggu 1 Answer for Toyota case : 1. In what ways is Toyota's new-product development system designed to customers ? Toyota owners want to keep making profit. The best way to do it is to make customers buy more cars of their brand. Only happy customers stick to a brand they've been happy with. It doesn't take lots of fat tires or fancy styling to keep them happy, most want just plain old reliability and most miles per their money spent (not just for fuel, but ALL costs).
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Green Mountain Coffee Roasters: A Good Cup of Java In the beautiful mountains of Vermont, you will find the home of Green Mountain Coffee Roasters, Inc. (GMCR). In 1981, Robert Stiller, the company founder, while vacationing at a ski resort in Waitsfield, VT found a cup of coffee so good that he bought the company. At the time, Green Mountain was a small, specialty coffee store, and nobody would have imagined that GMCR would become one of the world's leading specialty coffee makers. Today GMCR
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