Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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Dr. Pepper-Snapple Company Kim Hayes Deonta Samilton Jordan Narcisse Tori Wallar Professor Cary Accounting November 11, 2013 Section 2: Introduction Dr. Pepper-Snapple Group, Inc. 5301 Legacy Dr. Plano, TX 75024 Industry: Beverages (Non-Alcoholic) Sic Code: 2080- Beverages Major Products: Canada Dry (Ginger ale,) 7-up (lemon-lime,) A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS
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Globalization • How Local/Global the Firm is ? Analyzing Competitors • Strategic Groups Strengths and Weaknesses of Competitors • The three Variables to be Considered Share of Market Share of Mind Share of Heart Industry attractiveness analysis Debasis Pradhan, XLRI, India Porter’s Five Force
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Form 10-K and the company website. | Fill in the page numbers from the annual report where the following are located. | Required information for this workbook project. | Page No. | Required information for this workbook project. | Page No. | Financial Highlights * Not absolutely necessary, but very common in annual report to shareholders. * Not in SEC Form 10-K. May be posted on company website. If so put WEB in Page No. box. * If not available, put N/A in Page No. box. | 15 | Chief Executive
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Mergers and Acquisitions by MNEs: Patterns and Implications Author(s): Nagesh Kumar Source: Economic and Political Weekly, Vol. 35, No. 32 (Aug. 5-11, 2000), pp. 2851-2858 Published by: Economic and Political Weekly Stable URL: http://www.jstor.org/stable/4409593 . Accessed: 20/05/2014 04:19 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________, backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 260 Difficulty: Easy 2. The strategic brand management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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must compete with each other to ‘get into’ stores and stay there. In the soft-drink market, for example, this often leads to self-cannibalization of shelf space by the creation of new products. It is better for Coke space to be replaced by Vanilla Coke than for it to be replaced by Pepsi. Threat of buyer power: Medium (5). The buyer power is a product of the industry competition and readily available substitutions. Buyers have a large degree of indirect influence. Everyday people will respond
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23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion
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Internal Analysis Earlier we explained differences in firm performance as being a function of their external environment. However, this is only part of the story. Obviously, each firm has some unique aspects. How can these be analyzed to understand differences in firm performance? Resources and Capabilities. Economics generally models firms as generic black boxes that transform inputs into outputs in an efficient manner. Edith Penrose (1950) is generally credited with being the first person to model
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