non-carbonated drinks. If we think that the introduction of non-carbonated drinks by Pepsi and Coke represent 80% and 100% of their growth, respectively, we can predict the impact of this measure. Despite the need to adapt to consumers, Coca-Cola and Pepsi should maintain their focus on their core products, which is where they hold a strong advantage, as far as competition is concerned. These wars affected the industry’s profits: firstly, the competition for supermarket shelf space
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http://www.timebase.com.au/news/2014/AT687-article.html http://www.disabled-world.com/disability/legal/pepsi-disability-discrimination.php https://www.linkedin.com/in/danielplopez http://en.wikipedia.org/wiki/Minimum_wage_Pepsi http://www.pepsico.com/company/policies http://thehill.com/business-a-lobbying/69561-coke-pepsi-step-up-spending-after-being-targeted-by-tax Pepsi Demographic: Aging Population: First of all the company considers every one young in the market
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CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola,
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Sport MarHeting Quarterly, 2006, 15, 114-123, © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super'' Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s, Coca-Cola has experienced meteoric growth, progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10," 2004). Today, Coca-Cola offers nearly 400 brands in over 200 countries and controls
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CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola,
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History and Strategy The Coca-Cola Company is one of the oldest and largest beverage companies in the world. Its success has primarily been due to its ability to evolve along with consumer demands and markets. Through its failures and successes, Coke has become one of the most successful and most recognized brands in the world. History of Soft Drinks Relative to the history of the world, soft drinks are relatively new and have become one of the largest industries in the world. The term “soft
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|Health consciousness growth, specially of baby boomers |Smaller, more nimble operators/players | | |Key competitors (Pepsi, etc) | 1. SWOT analysis explained Albert Humphrey is credited with inventing the SWOT analysis technique. SWOT analysis is a strategic planning tool used to
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as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants became popular. On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. • • • • • Vision Statement (actual) To maintain our reputation as the leading cola company in the world
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On Pepsi Cola International Nau-Bahar Bottling Company, Gujranwala Submitted To: HR Executive Mr. Basharat Zia Submitted By: Afnan Umar Khan Kashif Mahmood Salman Dar Syed Sajjad Haider Date of Submission: University of the Punjab, Gujranwala Campus University of the Punjab, Gujranwala Campus Lahore School of Economics, Lahore Baha-ud-Din Zikriya University, Multan 28.08.2010 NBC, 38 S.I Gujranwala, Pakistan. University Of the Punjab, Gujranwala Campus Page 1 Internship Report
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A STUDY ON CONTEMPARORY MARKETING IN FMCG INDUSTRIES Chapter - 1 Objective: The main objective of taken this topic is that to find out the current marketing strategies adopted by the fmcg industries and that strategies exist only in short time period and very creatively attract to the customer. So to find out how to fmcg industries advertise their product with the help of contemporary concept. INTRODUCTION OF THE TOPIC: The word contemporary means the way to advertise your product in
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